What is Metrilo?
Metrilo provides customer analytics and relationship management tools tailored to eCommerce operations. The platform tracks shopper behavior and order history to help online businesses understand their customer base. It connects store data to create profiles that marketing and sales teams can act on.
Metrilo focuses on the needs of direct-to-consumer and retail brands selling online. The system pulls data from eCommerce platforms to build a unified customer database, tracking every interaction from first visit to repeat purchase. Users can segment audiences based on buying behavior, product preferences, and lifetime value metrics. The platform also includes revenue attribution and funnel tracking to identify where shoppers drop off. By combining analytics with CRM capabilities, it allows teams to coordinate outreach and retention efforts from a single interface. This approach helps store operators make data-driven decisions without requiring separate tools for analysis and customer management.
Ideal Customer Profile
Growing direct-to-consumer brands and online retailers that need a combined analytics and CRM solution to improve customer retention.
Key Features
- Unified customer profiles with order history
- Behavioral tracking across the store storefront
- Cohort analysis for retention measurement
- Revenue attribution by channel and campaign
- Customer segmentation based on purchase data
- Product performance and preference analytics
- Funnel tracking to identify drop-off points
- Integration with major eCommerce platforms
- Lifetime value calculation and monitoring
- Exportable reports for stakeholder sharing
How to use Metrilo
Teams connect their eCommerce platform to the system to begin tracking customer activity and order data automatically. Marketers and store operators then use the built-in segmentation tools to build targeted lists for email campaigns or retention workflows. Analysts review funnel and cohort reports to identify trends in customer behavior and optimize the purchase journey.
Pricing
Pricing details are not publicly listed on the vendor website.
