What is Oktopost?
Oktopost provides a social media management platform designed specifically for B2B organizations. The platform handles content scheduling, employee advocacy, and social listening. It connects social activity directly to CRM data to measure revenue impact.
Oktopost operates as a comprehensive social media management solution tailored for business-to-business marketing teams. Users can schedule and publish content across multiple professional networks from a centralized dashboard. The platform includes an employee advocacy module that encourages team members to share approved company posts on their personal profiles. Marketing leaders use the analytics tools to track engagement and attribute social interactions directly to sales pipeline metrics. Integration capabilities allow the software to sync social data with existing customer relationship management systems. This approach helps organizations demonstrate the actual return on investment from their social media strategies.
Ideal Customer Profile
B2B marketing teams at mid-market and enterprise companies seeking to align social media efforts with revenue generation and employee advocacy.
Key Features
- B2B-focused content scheduling and publishing
- Employee advocacy program management
- Social media analytics and ROI attribution
- CRM integration for closed-loop reporting
- Social listening and brand monitoring
- Compliance and approval workflows
- Multi-channel campaign management
- Lead generation tracking from social sources
How to use Oktopost
Teams connect their corporate social accounts and configure publishing workflows within the dashboard. Marketing administrators curate content libraries for employee advocates to access and share through their own networks. Analysts then review the attribution reports to see how social engagement influences pipeline generation and deal progression.
Pricing
Pricing is not publicly listed and requires contacting the sales team for a custom quote.
