What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is LinkedIn’s paid prospecting product for sellers, adding advanced search filters, saved lead and account lists, alerts and InMail on top of LinkedIn’s member data, with CRM sync on its top plan.

At a glance

• Three plans: Core for one seller, Advanced for teams, and Advanced Plus for teams that want CRM sync.
• Pricing (checked October 2026): LinkedIn lists Core from US$119.99 and Advanced from US$159.99 per license per month. Advanced Plus is sold through LinkedIn’s sales team.
• Every plan includes 50 InMail credits a month per user and up to 10,000 saved leads and accounts.
• Advanced Plus syncs with HubSpot, Microsoft Dynamics 365, Oracle Sales and Salesforce.

How Sales Navigator works

A rep builds a search with filters such as company headcount, industry, geography, function and seniority, then saves the accounts and people that fit. Saved records feed alerts, so the rep sees job changes, posts and company news for the people they’re working, and a Relationship Map shows who they know inside an account.

Advanced adds team features: shared lists and saved searches, Buyer Intent signals, Smart Links that track who opened shared content, and TeamLink, which shows coworkers who could make a warm introduction. Advanced Plus writes InMails, notes and activity back to the CRM and pulls CRM records into Sales Navigator.

A Sales Navigator search example

Example (illustrative): an SDR selling to logistics software companies filters for companies of 50 to 500 employees in the US, then for heads of sales and VPs of operations who changed jobs in the last 90 days. They save the 120 people who fit and set alerts, so a new post or job change prompts a timely first message.

Which plan fits

• Core: a founder or a single rep prospecting on their own.
• Advanced: a team that needs to share lists and avoid two reps working the same account.
• Advanced Plus: a team that wants LinkedIn activity logged in the CRM without copying it by hand.

Common Sales Navigator mistakes

• Licenses before an ICP. Filters only help when you know which accounts you want. Write the ICP first.
• Treating search results as a clean list. Titles and headcounts are what members and companies entered. Check fit before a contact goes into a sequence.
• Spending InMail on cold blasts. With 50 credits a month, InMail works best for people a rep has a real reason to contact.
• Scraping or automating it. LinkedIn’s User Agreement bars bots and automated methods for adding contacts or sending messages.
• No link to the CRM. Without sync or a clear logging habit, LinkedIn touches never show up in pipeline reports.

How Sales Navigator shows up in a revenue system

Sales Navigator is a research and list-building tool. The result still depends on the list rules, the message and the follow-up, all recorded in the partner’s own CRM. See our notes on LinkedIn Sales Navigator as a tool, or how our sales pods work.

Terms that sit next to Sales Navigator

Most Sales Navigator searches are firmographic filtering applied to people, and its alerts are a form of signal-based selling. Relationship Map and TeamLink help with multi-threading inside an account. Lists are often enriched in Clay and worked through HeyReach or an email tool as part of outbound sales.