Glossary
The B2B GTMGlossary.
Working definitions for the terms that actually come up in founder conversations about revenue. No fluff, no marketing-speak, no recycled Wikipedia entries.
107 terms, sorted A to Z
107 terms
A
9 terms
- A/B TestingSales/MarketingRead definition
- ABM (Account-Based Marketing)MarketingRead definition
- Account Executive (AE)SalesRead definition
- Account-Based Marketing (ABM)MarketingRead definition
- AI SDRSales AutomationRead definition
- Annual Contract Value (ACV)SaaS MetricsRead definition
- Annual Recurring Revenue (ARR)SaaS MetricsRead definition
- Appointment SettingOutbound SalesRead definition
- Average Revenue Per Account (ARPA)SaaS MetricsRead definition
B
7 terms
- B2B (Business-to-Business)GeneralRead definition
- B2C (Business-to-Consumer)GeneralRead definition
- BANTSales QualificationRead definition
- BattlecardSales EnablementRead definition
- BDR (Business Development Rep)SalesRead definition
- Bottom of Funnel (BOFU)MarketingRead definition
- Buyer PersonaMarketing/GTMRead definition
C
8 terms
- CAC (Customer Acquisition Cost)SaaS MetricsRead definition
- CAC Payback PeriodSaaS MetricsRead definition
- CBM (Contact-Based Marketing)MarketingRead definition
- CES (Customer Effort Score)Customer SuccessRead definition
- Churn RateSaaS MetricsRead definition
- Churned MRRSaaS MetricsRead definition
- ClayGTM ToolsRead definition
- CLV / LTV (Customer Lifetime Value)SaaS MetricsRead definition
Definitions are cheap. Systems are the work.
Working definitions for the terms that actually come up in founder conversations about revenue.