You Have Traction.
You Don't Have a System.
We've built GTM from zero for companies that raised $12M+ Series A rounds.
Before Phi / After Phi
Founder is the SDR, AE, and closer
Founder on demos only
CRM is a spreadsheet
CRM with attribution and pipeline stages
ICP is "companies that might buy"
ICP mapped, segmented, validated through execution
Every deal is a one-off
Playbook running. Sequences repeating.
No idea what's converting
Daily conversion data across every stage
Zero to Pipeline in 6 Weeks
Signal
Your market. Your data. We find what's broken before building anything.
Blueprint
ICP mapped. Playbook designed. CRM configured. You sign off first.
Pod Live
SDR calling. AE demoing. Daily huddles. Conversions tracked from day one.
Compound
QA catches patterns. Playbook iterates weekly. Pipeline becomes predictable.
What Deploys With Every Pod
All dedicated to your account. All managed by Phi.
SDRs
Pre-trained on your ICP. Multi-channel from day one.
AEs
Closers who run demos, handle objections, convert pipeline.
GTM Engineer
Data enrichment. CRM flows. Targeting. Attribution.
GTM Consultant
Industry experience in your vertical. Owns the number.
QA Layer
Every call reviewed. Every email checked. Every day.
The Sales Culture We Install
This is not about having SDRs and AEs. Everyone has SDRs and AEs.
The difference is the operating culture underneath them.
This Is Your Dashboard on Day 14
Two weeks after your pod goes live, this is what you open every morning. Not a monthly PDF. Not an agency recap. Your live revenue command center.
Are we hitting the targets you set?
Where does pipeline narrow?
Every stage tracked. If calls convert but meetings don't, the problem is the conversation, not the volume.
Which rep is converting and which needs coaching?
Not activity reports. Conversion data per rep. Green means on pace. Red means QA steps in today.
| Rep | Connects | Emails | Calls | Connect Rate | Demos Set | Show Up | Pace | Status |
|---|---|---|---|---|---|---|---|---|
| SDR 1 | 20 | 21 | 744 | 2.7% | 3 | 1 | 110% | |
| SDR 2 | 31 | 50 | 558 | 5.6% | 4 | 2 | 147% | |
| Team Total | 51 | 71 | 1,302 | 3.9% | 7 | 3 | 128% |
What is QA catching and fixing?
Every metric has a target. When actual falls short, the action happens that day. Not that quarter.
| Metric | Target | Actual | Status |
|---|---|---|---|
| Connection Rate | 8%+ | 9.2% | |
| Meeting Rate | 3%+ | 2.1% | |
| Show Rate | 80%+ | 85% | |
| Qualification Accuracy | 90%+ | 72% | |
| Email Reply Rate | 4%+ | 5.8% | |
| QA Call Score Avg | 7/10+ | 6.8 |
This is what your Monday morning looks like. Every morning. From day 14 onward.
Every Morning at 7:30 AM
15-minute daily huddle. Your pod lead reviews yesterday's conversion data. Not activity. Conversion. Here's what it sounds like:
“Yesterday we ran 120 calls across two ICP segments. Segment A converted at 3x the rate of Segment B. We're shifting volume to A today. Sequence B subject line pulled 4% reply versus 1.2% on Sequence A. We're killing A and rebuilding off B's framework this morning.”
ICP validation in real time. Playbook adjustments before the first call of the day. Not at the end of the quarter.
How We Design Playbooks at Seed
Your ICP at seed is a hypothesis. Not a fact. We test 3-4 segments in the first two weeks. Let the data decide.
Segment A converts at 4%. Segment B at 0.5%. We shift resources to A on day three. Not month three.
See playbooks and methodologyHow AI Accelerates the Motion
We test 4 ICP segments in the time it takes most teams to research one.
AI runs the infrastructure. Humans run the conversations.
See how AI aids the sales motionDatatruck / $0 to $2.5M ARR
CEO was the entire sales team. One founding AE. System from scratch.
“They became our on-demand revenue team. Within weeks, a complete turnaround.”
Agency vs. Hire vs. Phi
Agency
Shared reps. Monthly reports. Activity metrics. No system.
Internal Hire
3-month ramp. No playbook. If they leave, you restart. $100K+ before you know if it worked.
Phi
Dedicated pod. Playbook from day one. QA on every call. Conversion tracked daily. A system that outlasts the person.
Built to Scale Past Seed
The system we build doesn't get ripped out at Series A. Playbooks, CRM, QA, reporting. All carries forward.
See how Phi scales with growth-stage companies