The GTM That Got You Here
Will Not Get You There.
You have product-market fit. You have revenue. What you do not have is a system that scales past what founder-led sales and a small team can carry.
The Scaling Wall
This is an infrastructure problem. Not a hiring problem.
How We Rebuild the GTM
Audit
What is converting. What is not. Where handoffs break. Where data stops. Two weeks of signal before we touch anything.
Redesign
ICP re-segmented on what is actually closing. Playbooks rebuilt. CRM cleaned. Attribution configured.
Scale
SDRs and AEs embedded with a playbook, QA layer, daily huddles, and daily conversion tracking.
Compound
System runs. QA catches patterns. Pipeline becomes predictable. Good quarters are not luck.
Why Scaling Fails
The Culture Difference
We do not count dials. We count conversions.
We do not do weekly check-ins. We do daily huddles.
We do not send monthly reports. We update dashboards in real time.
We do not hope reps improve. We QA every call and fix it the same day.
Sales culture hardened in the most regulated markets.
This Is Your Dashboard at Scale
Multiple reps. Multiple segments. One dashboard. Updated daily. Not a monthly business review.
Where does pipeline narrow across the team?
If connection rate is strong but meeting rate drops, the problem is the conversation. We catch that on day two.
Which rep is converting and which needs coaching?
Rep 3 is at 78% pace. QA flagged discovery depth issues. Coaching deployed today, not next quarter.
| Rep | Connects | Emails | Calls | Connect Rate | Demos Set | Pace | Status |
|---|---|---|---|---|---|---|---|
| SDR 1 | 42 | 380 | 1,240 | 3.4% | 8 | 132% | |
| SDR 2 | 55 | 420 | 1,180 | 4.7% | 9 | 148% | |
| SDR 3 | 28 | 350 | 980 | 2.9% | 4 | 78% | |
| Team Total | 125 | 1,150 | 3,400 | 3.7% | 21 | 119% |
What is QA catching?
Show rate below target. QA identified reps not sending confirmation sequences. Fixed same day.
| Metric | Target | Actual | Status |
|---|---|---|---|
| Connection Rate | 4%+ | 3.7% | |
| Meeting Rate | 3%+ | 3.6% | |
| Show Rate | 80%+ | 75% | |
| Demo to Proposal | 60%+ | 61% | |
| Close Rate | 15%+ | 18% | |
| QA Call Score | 7/10+ | 7.4 |
Three reps. Three performance profiles. One system catching every gap daily.
A Day in the Life of a Phi Pod
This is not what we aspire to. This is what happens. Every day. In every pod.
Proof
$2M to $16M ARR
Sales infrastructure rebuilt from scratch. 18 months. 8x revenue. Same product, different system.
“We got a true GTM partner. Phi helped us sell smarter, scale faster, and dominate our category.”
Tapan Chaudhari, CEO
Read the full story →7% U.S. Market Share
77 customers to thousands. Full sales operation and CX engine across three product lines. $800M valuation.
“They sold with us, built with us, scaled with us.”
Revenue Leadership
Read the full story →The System That Gets You from 2M to 20M
Not more reps. Not more tools. A system that makes every rep effective, every deal trackable, and every quarter predictable.
Talk to someone who has scaled a growth-stage GTMLet's Talk
The system that got you to $2M will not get you to $20M. We have built that bridge before.
Talk to us