Fintech, Cross-border payments: Payoneer case study: 44 accounts in 3 months at $205 per deal
An embedded SDR pod in Payoneer's Pakistan corridor booked 111 meetings, ran 72 demos and closed 44 accounts, some moving $800K+ a month.
Fintech · Cross-border paymentsOutcome: Payoneer results
3 months. 2 SDRs. 44 closed accounts.
- 111Meetings booked
- 72Demos with qualified accounts
- 44Deals closed
- ~61%Demo-to-deal close rate
- ~$81Cost per meeting booked
- $205Cost per closed deal
- 15+Accounts closed at $20K+ monthly transaction volume
- 3 moCampaign duration
Before Phi: The challenge at Payoneer
The demand existed. The coverage didn't. Payoneer wanted new business accounts across Pakistan's digital services market, producing within weeks.
- 01
No team in market
No SDRs, no sourced lead pipeline, no call operation.
- 02
A quarter to ramp
Hiring internally would burn a quarter on recruiting and ramp before the first call.
- 03
A fragmented ICP
Agencies, IT services, BPOs and freelancers, each with different qualification signals.
- 04
The brand handoff
Outbound that felt separate from Payoneer would lose deals at handoff.
The work: What Phi did for Payoneer
An embedded pod, live from week one, under the Payoneer brand. Prospects never knew they were talking to Phi, so the first call and the product felt like one company.
- 01
2 dedicated SDRs
About 100 leads a day each, ~200 daily touches across the pod.
- 02
Live QA
A GTM manager reviewed every call and surfaced what converted and which objections recurred.
- 03
Lead sourcing
1,000+ verified contacts a month, each checked against qualification criteria before a call.
- 04
ICP, sharpened weekly
Digital services firms with $10K+/month cross-border volume, refined in weekly reviews with Payoneer's sales leaders.
- 05
No 90-day ramp
Sourcing, call frameworks, QA and reporting were built before the start. Pipeline moved in week one.
What the pipeline produced: Accounts closed by monthly volume
Deals most internal SDR teams take 6 to 12 months to close.
$800K to $1M
1 account at nearly $1M a month, from a cold outbound call.
$500K+
1 account.
$350K to $400K
3 accounts.
$200K to $300K
3 accounts.
$60K to $200K
3 accounts, plus 1 in active pipeline at $100K to $120K.
$10K to $20K
29+ accounts, the corridor's long-tail base.
Still open
13 more deals in active follow-up when the 3 months ended.
Talk to us: The same system, pointed at your number.
A 30-minute call on your market, your GTM and what is not working. We will tell you if Phi is the right fit.
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