B2B SaaS GTM Case Studies

Real companies. Real results. See how we've helped startups and scale-ups transform their GTM strategy and accelerate revenue growth.

From $0 to $16M ARR. From 77 customers to 7% market share. From zero pipeline to 93 meetings in four months. These are the systems we built and the outcomes they produced across fintech, logistics, and cloud infrastructure.

FEATURED

Building a Full-Cycle GTM Sales Team for AtoB

7% Market

share in U.S. trucking

How we helped AtoB grow from 77 customers to 7% market share in U.S. trucking, achieving an $800M series B valuation.

Fintech

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FEATURED

Scaling Customer Experience at AtoB

40% CSAT

improvement

Turning CX into a retention engine across thousands of fleets.

Fintech

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“We didn't just get a consultancy. We got a true GTM partner. Phi helped us sell smarter, scale faster, and dominate our category.”

Tapan Chaudhari

CEO, TruckX

FEATURED

Outbound GTM Sales Execution for DataTruck

$2.5M ARR

& $12M Series A

From $0 to $2.5M ARR, a $12M Series A, and a 97% drop in CAC. One founding AE built the engine; Phi stayed to scale it.

Logistics

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Building a High-Performance GTM Sales Engine for TruckX

$2M →

$16M ARR in 18 months

How we helped TruckX grow from $2M to $16M ARR in 18 months.

Logistics

How Phi Helped Mudflap Unlock Product-Market Fit

150% Conversion

increase

Using Outbound GTM to Discover the True SOM and Accelerate Growth

Logistics

Repositioning & Scaling Outbound Sales at DigitalOcean

Higher SMB

win rates

How Phi Helped DigitalOcean Break into the SMB Market with a New GTM Motion

Cloud

Scaling Customer Success & Support at DataTruck

Reduced Churn

& faster onboarding

How Phi Reduced Churn and Accelerated Onboarding Across SMB Carrier Accounts

Logistics

Scaling Technical CX & Onboarding Across APAC

+8 NPS

points increase

How Phi Helped DigitalOcean Drive Retention and NPS with Regional CX Pods

Cloud

No Outbound. No Playbook. No ICP. $11M in Pipeline.

$11M pipeline

from zero

How Phi built Shipwell's outbound and inbound revenue engines from scratch, generating $11M in pipel...

Logistics

Payoneer: 44 Accounts in 3 Months at $205 Per Deal

44 deals

at $205 each

An embedded SDR pod in Payoneer's Pakistan corridor booked 111 meetings, ran 72 demos, and closed 44...

Fintech

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