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Field notes from insidereal revenue systems.

Research, operating lessons and hard-won detail from the intersection of revenue, AI, data and enterprise execution.

We write about what we see running revenue systems inside real businesses, not trends, but what actually holds up under execution.

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145 NOTES

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Every note, newest first. Each carries its topic, a date and a one-line standfirst; the first on each page runs at double width as the lead.

145 notes

GTMJune 10, 2026Six Questions That Separate GTM Execution From Strategy TheaterMost go to market consulting firms sell strategy decks, not pipeline. Here are six diagnostic questions to find the ones that actually build and run the system.

Customer SuccessJune 8, 2026NRR SaaS: The One Number Investors UnderwriteNRR is the metric top-tier SaaS investors care most about. Here's what the math means, what breaks it, and the operating moves that shift it.

Customer SuccessJune 5, 2026A 70 NPS With 30% Logo Churn Is Not a SuccessA high net promoter score means nothing if customers are still churning. Here is what to measure instead and how to wire it into real CS workflows.

Customer SuccessJune 3, 2026Customer Health Score Framework That Predicts ChurnA customer health score only works if it's built as a system. Four inputs, threshold logic, and how Phi's CS pod uses it to stop churn in the first 90 days.

Customer SuccessJune 1, 2026CSAT Score Is a Lagging Metric. Here Is How to Fix ThatYour CSAT score means nothing after ticket close. Here is where to instrument it so it predicts churn and expansion before they happen.

Customer SuccessMay 29, 2026CS Metrics That Actually Predict Expansion RevenueMost CS teams report on CSAT and renewal rate. Neither predicts expansion. Here are the three customer success metrics that do, and how to instrument them.

RevopsMay 27, 2026Buying More Sales Tools Will Not Fix Your PipelineYou've spent $40k-$120k on sales tools in 18 months. Pipeline is still flat. Here's why tool-stacking fails and what actually works instead.

RevopsMay 25, 2026RevOps vs Sales Ops: What the Wrong Choice Costs YouRevOps vs Sales Ops is not a semantics debate. Pick the wrong frame and you'll waste an ops hire, a year of siloed data, and your expansion revenue.

RevopsMay 22, 2026RevOps for Startups: What to Build in Your First 90 DaysA week-by-week breakdown of what early stage RevOps actually builds in 90 days, tied to real pipeline deliverables. No theory. Just the system.

RevopsMay 20, 2026RevOps Software B2B Startups Actually NeedMost B2B startups don't need more revops tools. They need fewer, wired together correctly. Here's what Phi runs and why each category earns its place.

RevopsMay 18, 2026RevOps Implementation Roadmap: Seed to Series BA stage-by-stage revops implementation roadmap for B2B founders. What to build at Seed, Series A, and Series B, plus the failure mode at each stage.

RevopsMay 15, 2026The RevOps Framework Every B2B Startup Actually NeedsMost B2B startups have 2 of 9 RevOps cells working. Here's the full framework: three layers, three functions, and what gets built in each cell.

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