Go-to-Market Strategies for Modern Founders
Tactical frameworks, proven playbooks, and expert analysis to help you build and scale your revenue engine
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Six Questions That Separate GTM Execution From Strategy Theater
Most go to market consulting firms sell strategy decks, not pipeline. Here are six diagnostic questions to find the ones that actually build and run the system.
Mahad Kazmi
NRR SaaS: The One Number Investors Underwrite
NRR is the metric top-tier SaaS investors care most about. Here's what the math means, what breaks it, and the operating moves that shift it.
Mahad Kazmi
A 70 NPS With 30% Logo Churn Is Not a Success
A high net promoter score means nothing if customers are still churning. Here is what to measure instead and how to wire it into real CS workflows.
Mahad Kazmi
Customer Health Score Framework That Predicts Churn
A customer health score only works if it's built as a system. Four inputs, threshold logic, and how Phi's CS pod uses it to stop churn in the first 90 days.
Mahad Kazmi
CSAT Score Is a Lagging Metric. Here Is How to Fix That
Your CSAT score means nothing after ticket close. Here is where to instrument it so it predicts churn and expansion before they happen.
Mahad Kazmi
CS Metrics That Actually Predict Expansion Revenue
Most CS teams report on CSAT and renewal rate. Neither predicts expansion. Here are the three customer success metrics that do, and how to instrument them.
Mahad Kazmi
Buying More Sales Tools Will Not Fix Your Pipeline
You've spent $40k-$120k on sales tools in 18 months. Pipeline is still flat. Here's why tool-stacking fails and what actually works instead.
Mahad Kazmi
RevOps vs Sales Ops: What the Wrong Choice Costs You
RevOps vs Sales Ops is not a semantics debate. Pick the wrong frame and you'll waste an ops hire, a year of siloed data, and your expansion revenue.
Mahad Kazmi
RevOps for Startups: What to Build in Your First 90 Days
A week-by-week breakdown of what early stage RevOps actually builds in 90 days, tied to real pipeline deliverables. No theory. Just the system.
Mahad Kazmi