Go-to-Market Strategies for Modern Founders

ARR vs ERR: Why Every Dollar Isn't Equal in SaaS Revenue

Learn the critical difference between ARR and ERR in AI startups. Discover how GTM teams can convert experimental revenue into predictable growth and avoid the revenue mirage.

Haris Burney

8 min read

1 week ago

From TOFU to BOFU: Subtle Truths That Shape Your Pipeline

From TOFU to BOFU, turning your B2B sales funnel into a GTM system. Fix ICPs, MOFU velocity, BOFU control & post-sale NRR with RevOps for predictable growth.

Sani Zehra

5 min read

2 months ago

How Smart Founders Codify Their Sales GTM Motion Before Scaling

Sani Zehra

8 min read

2 months ago

When to Double Down on Outbound vs Inbound: A Stage-by-Stage GTM Roadmap

Stage-by-stage GTM guide: when to lean outbound vs inbound from Seed to Series B. Build an inbound engine, add ABM, and scale a GTM that’s capital-efficient.

Sani Zehra

5 min read

2 months ago

The GTM Fit Matrix: Picking the Right Motion to Scale

Discover the GTM Fit Matrix, a framework to choose the right go-to-market motion based on your product, buyer, and market dynamics.

Sani Zehra

6 min read

2 months ago

Fixing a Stalled B2B Sales Pipeline: The GTM Audit Every Startup Needs

Sani Zehra

7 min read

3 months ago

AI Isn’t a GTM Add-On Anymore - It’s Your Execution Engine

Sani Zehra

5 min read

3 months ago

Cold Calling in the AI Era: Smart Scripts, ICP Targeting & GTM Alignment

Sani Zehra

6 min read

3 months ago

The GTM Multiplier: How Cross-Functional Alignment Accelerates Execution and Revenue

Sani Zehra

5 min read

3 months ago