Go-to-Market Strategies for Modern Founders
Tactical frameworks, proven playbooks, and expert analysis to help you build and scale your revenue engine
All Articles
Total Relevant Market (TRM): Why Your GTM Strategy Needs Precision, Not Promises
Discover why defining your Total Relevant Market (TRM) is the key to GTM precision, predictable revenue, and faster startup growth with Phi Consulting.
Haris Burney
ARR vs ERR: Why Every Dollar Isn't Equal in SaaS Revenue
Learn the critical difference between ARR and ERR in AI startups. Discover how GTM teams can convert experimental revenue into predictable growth and avoid the revenue mirage.
Haris Burney
From TOFU to BOFU: Subtle Truths That Shape Your Pipeline
From TOFU to BOFU, turning your B2B sales funnel into a GTM system. Fix ICPs, MOFU velocity, BOFU control & post-sale NRR with RevOps for predictable growth.
Sani Zehra
How Smart Founders Codify Their Sales GTM Motion Before Scaling
Sani Zehra
When to Double Down on Outbound vs Inbound: A Stage-by-Stage GTM Roadmap
Stage-by-stage GTM guide: when to lean outbound vs inbound from Seed to Series B. Build an inbound engine, add ABM, and scale a GTM that’s capital-efficient.
Sani Zehra
The GTM Fit Matrix: Picking the Right Motion to Scale
Discover the GTM Fit Matrix, a framework to choose the right go-to-market motion based on your product, buyer, and market dynamics.
Sani Zehra
Fixing a Stalled B2B Sales Pipeline: The GTM Audit Every Startup Needs
Sani Zehra
AI Isn’t a GTM Add-On Anymore - It’s Your Execution Engine
Sani Zehra
Cold Calling in the AI Era: Smart Scripts, ICP Targeting & GTM Alignment
Sani Zehra