HeyReach is a LinkedIn automation platform that distributes connection requests and messages across multiple sender accounts simultaneously, letting sales teams reach significantly more prospects per day without exceeding LinkedIn’s per-account limits.
At a glance
- Used by SDR teams, outbound agencies, and outsourced sales functions running LinkedIn at volume.
- A single LinkedIn account safely sends roughly 20 to 30 connection requests per day before risking restrictions.
- Five accounts running through HeyReach can collectively reach 100 to 150 new prospects daily.
- Sits at the execution layer: it does not prospect, enrich, or score leads.
- Using automation on LinkedIn violates the platform’s terms of service, so per-account limits matter.
How does HeyReach actually work?
HeyReach connects to multiple LinkedIn accounts and rotates outreach activity across them from a single campaign dashboard. Each account behaves as an individual sender, pacing its own connection requests and follow-up messages to avoid triggering platform restrictions.
A typical sequence includes a connection request, a follow-up message after acceptance, and one or two additional touchpoints. The platform removes responders from sequences automatically and syncs activity back to a CRM or to enrichment tools like Clay via webhook or native integration. Targeting normally starts with a LinkedIn Sales Navigator search: export the list, load it into HeyReach, assign sender accounts, and the tool handles paced delivery.
Why do revenue teams use it for B2B outreach?
LinkedIn outreach converts at a higher rate than cold email for certain buyer profiles, particularly senior decision-makers at companies under 500 employees. The traditional problem is volume: one SDR sending 25 connection requests per day produces limited pipeline.
Running five accounts through HeyReach produces materially more activity for the same headcount cost. Agencies and outsourced sales functions find this especially valuable because a single operator can manage outreach on behalf of several clients from one interface, with each campaign isolated to the relevant sender accounts.
What are the most common mistakes teams make?
Treating it as a spray-and-pray tool
High volume with weak targeting produces low connection acceptance rates, which signals LinkedIn’s algorithm that something is wrong. The accounts that perform best pair tight ICP lists, often built in Clay or Sales Navigator, with short, direct messages that do not attempt to sell on the first touch.
Underestimating account health requirements
LinkedIn accounts used for outreach need to appear active and credible. An account with 50 connections, no profile photo, and no posting history gets ignored and sometimes flagged. Warm accounts with genuine history perform significantly better, so building or acquiring credible sender profiles is part of the setup cost.
Ignoring compliance risk
LinkedIn’s terms of service prohibit automated messaging. Using HeyReach is a calculated risk most teams accept in exchange for volume. Common mitigations include keeping per-account daily limits conservative and avoiding behavior patterns that mimic bots, such as sending 30 messages within the same 10-minute window.
Where does HeyReach fit in a modern outbound stack?
HeyReach occupies the execution layer of LinkedIn outreach. Prospecting, enrichment, and scoring happen upstream: Clay handles data building, Sales Navigator handles list generation. HeyReach takes the output of those tools and runs the actual outreach motion.
For teams building a full outbound motion, HeyReach covers the LinkedIn channel the same way a sequencing tool covers cold email. Some revenue teams run both in parallel to maximize touchpoints across channels without relying on either exclusively.