What is Dotdigital?
Dotdigital is a marketing automation platform that helps businesses run personalized campaigns across multiple channels. It combines automation with customer data unification to drive engagement and revenue. The platform suits ecommerce and B2B companies looking for scalable, straightforward multichannel outreach.
Dotdigital enables marketing teams to build and execute campaigns across email, SMS, WhatsApp, and social ad retargeting from a single platform. It centralizes customer data into unified profiles, allowing teams to segment audiences and personalize messaging without heavy technical effort. The platform connects with CRMs, ecommerce platforms, and advertising tools to keep data synchronized across the go-to-market stack. Automation workflows handle routine communication tasks so teams can focus on strategy and creative work. It is designed for companies that want scalable cross-channel marketing rather than deep analytics or advanced AI decision-making.
Ideal Customer Profile
Marketing teams at mid-market and enterprise ecommerce or B2B companies that want to automate personalized campaigns across multiple channels without complex technical setups.
Key Features
- Cross-channel campaign automation
- Unified customer data profiles
- Email, SMS, and WhatsApp messaging
- Social ad retargeting capabilities
- Real-time communication APIs
- Audience segmentation and targeting
- CRM and ecommerce integrations
- Dedicated customer success managers
- Personalization driven by customer data
- Scalable automation workflows
How to use Dotdigital
Teams connect their CRM and ecommerce platforms to Dotdigital, then build audience segments using unified customer profiles. From there, they create automation workflows and personalized campaigns across email, SMS, and messaging channels. Performance can be monitored through built-in reporting dashboards to refine messaging over time.
Pricing
Pricing not listed; talk to sales.
Pricing is not publicly listed and requires a conversation with the sales team. A trial is available to explore the platform.
Frequently Asked Questions
How do you use Dotdigital?
Connect your data sources, build audience segments, and create automated campaigns across email, SMS, and WhatsApp. The platform handles delivery and personalization based on unified customer profiles.
How much does Dotdigital cost?
Pricing is customized based on your needs and requires contacting the sales team. A trial is available so you can evaluate the platform before committing.
Why should you choose Dotdigital?
It brings customer data, automation, and multichannel messaging into one platform. This reduces tool sprawl and makes it easier to run coordinated, personalized campaigns.
How does Dotdigital work?
It integrates with your CRM and ecommerce tools to centralize customer data, then uses that data to trigger automated, personalized messages across channels. Campaigns run on workflows you define and adjust over time.
Is Dotdigital free?
There is no free plan. The company offers a trial and personalized demos so teams can test the platform before purchasing.
Does Dotdigital have a partner program?
Yes, it works with agencies and technology providers through partnerships. These collaborations help businesses solve more complex marketing challenges using the platform.
