Performance Marketing Manager

Performance Marketing Manager
Phi Consulting  | Islamabad, hybrid (3 days office, 2 remote) | US hours | 

About us

Phi Consulting builds and runs revenue infrastructure for venture-backed B2B software companies in the US and Europe. 

This role owns paid acquisition across both. Two very different buyers, one person accountable for the numbers.

What you'll own

• Paid acquisition end to end on Meta, TikTok and Google Ads: strategy, account structure, budgets, creative testing, reporting

• Uptime: driver acquisition at a cost per qualified applicant that works for the business, plus fleet-side demand

• Phi: B2B pipeline from paid search, retargeting and LinkedIn, measured on booked meetings and pipeline, not clicks

• Tracking and attribution: pixels, Conversions API, TikTok Events API, GA4, Google Tag Manager, UTMs, offline conversion imports from HubSpot

• Creative testing: writing briefs, sourcing UGC, running structured tests on hooks, angles and formats, and killing losers fast

• Landing pages: working with our web team on conversion rate, form friction and A/B tests

• Working with our SEO lead so paid and organic share keyword data and don't compete for the same terms

• Weekly reporting to leadership: spend, CAC, cost per lead, lead quality, what you're changing and why

What you've done

• 3+ years running paid media hands-on, not only managing an agency

• Ran campaigns targeting US audiences for a product company or a fast-growing startup (seed to Series B)

• Managed $15K+ in monthly spend and been accountable for the outcome

• Been through multiple full cycles: launch, scale, plateau, cut, rebuild. Ideally including a seasonal spike or a funding-driven push to grow fast

• Scaled at least one channel past the point where the easy wins run out, and can explain what you did next

• Worked in the post-iOS 14 world: server-side tracking, modeled conversions, and measuring with imperfect data

Skills we need

• Meta Ads: campaign structure, Advantage+, audience strategy, CAPI setup, creative fatigue diagnosis

• TikTok Ads: Spark Ads, native creative, working with creators

• Google Ads: Search, Performance Max, YouTube, negative keyword discipline, Quality Score

• SEO fundamentals: keyword research, search intent, on-page basics, reading Search Console and Ahrefs or Semrush

• Analytics: GA4, Looker Studio or similar, comfortable in spreadsheets, can build a basic cohort or funnel view

• CRM: feeding lead quality back to ad platforms (HubSpot or GHL experience is a plus)

• Unit economics: knows CAC, LTV, payback and contribution margin, and uses them to make budget calls

Nice to have

• LinkedIn Ads for B2B

• Recruiting, staffing, gig or two-sided marketplace experience

• Trucking, logistics or blue-collar audience experience in the US

• Incrementality testing or media mix modeling basics

• Basic landing page building (Webflow, Unbounce or similar)

How you'll know you're doing well

• 30 days: tracking audited and fixed, accounts restructured where needed, first creative tests live

• 60 days: cost per qualified lead trending down on Uptime, paid pipeline reporting in place for Phi

• 90 days: a repeatable testing cadence and a scaling plan you'd stake your budget on