SEO & GEO Lead

Phi builds and runs revenue systems for B2B tech companies. We also build our own brands, and you'll own organic growth for Phi on Google and inside ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.

Buyers now ask AI tools before they ever hit a search results page. Your job is to make sure those tools name us when they answer. That's GEO and AEO: getting named, cited and recommended in AI answers. It comes first. Classic SEO, links, community and content all feed it.

This is a hands-on role. You'll plan the work and do it yourself.

What you'll own

1. AI search (GEO and AEO)

• Track how ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews answer the questions our buyers ask, and whether they name us

• Rewrite pages so AI tools can quote them: direct answers up top, clear facts, FAQs, comparison tables, sourced numbers

• Set up llms.txt, AI crawler access and entity data so models know who we are

• Report AI share of voice against competitors every month

2. Technical SEO, on-page and schema

• Keyword research and search intent for each brand

• Titles, meta, headings, internal links and page structure

• Crawling, indexing, sitemaps, robots.txt, redirects and canonicals in Google Search Console

• Core Web Vitals and page speed, working with our dev team

• JSON-LD by hand for Organization, LocalBusiness, Service, Product, FAQ, HowTo, Article, Review and BreadcrumbList, validated in Google's Rich Results Test

3. Authority: links, listings and community

• Earn links from trucking, logistics, freight tech and B2B SaaS sites through guest posts, digital PR, partner pages and resource lists

• Get our brands on the directories, review sites and 'best of' lists our buyers and AI tools read: G2, Capterra, Clutch and industry directories

• Build real profiles on Reddit (r/Truckers, r/FreightBrokers, r/sales and similar), LinkedIn, Quora and Medium, and add useful answers within each community's rules. No spam, no fake accounts.

• Set up and run Google Business Profiles: verification, consistent name, address and phone across every listing, reviews, posts, photos and Q&A

• Audit backlinks and clean up toxic ones

4. Content

• Build topic clusters and a monthly content calendar for each brand

• Write briefs, and write or edit blogs, guides, comparison pages and FAQs that rank on Google and get cited by AI

• Refresh old content, and measure every piece by traffic, leads and AI citations

What you need

• 3+ years in SEO, with rankings and organic leads you grew yourself and can show us

• GEO and AEO results: at least one brand you got cited in ChatGPT, Perplexity or Google AI Overviews, with before and after

• Technical depth: you can audit a site and hand a dev team a fix list they can ship

• Schema you write by hand in JSON-LD, not only through a plugin

• Links and mentions earned on real sites, never bought from link farms

• Reddit and community accounts with real history, and you know how to add value without getting banned

• At least one Google Business Profile you set up, verified and ranked in the local map pack

• Clear written English: you can build a content calendar, write a brief and write the piece yourself

• Google Search Console, GA4 and Ahrefs or Semrush, and you report results in plain numbers

• B2B, SaaS, logistics or trucking experience is a strong plus

Bonus points

You'll sit next to paid media, so these help:

• Hands-on Google Ads and Meta Ads experience

• You know how SEO and paid search share keywords, landing pages and conversion tracking

• GTM events and conversion tracking setup

• AI tools (Claude, ChatGPT, Perplexity) in your research and briefing workflow, with a human edit on everything that ships

Tools

Google Search Console, GA4, GTM, Ahrefs, Google Business Profile, Reddit and our CMS.