Revenue Workflow

Visitor De-Anonymization

Captures anonymous website traffic, unmasks company and contact data, scores fit, and triggers tiered outbound motion based on intent strength.

OperationalTime to value · 2 to 3 weeks7 tools

The outcome

Converts dark funnel visitor data into qualified pipeline opportunities routed to the right channel at the right time.

How it flows

How it flows.

Source

Website Visitors

Process

Company ID

Process

Contact ID

Process

Enrich & Verify

Agent

Score & Tier

Output

Tier 1 Accounts

Output

Tier 2 & 3 Accounts

Channel

Slack Alert

Channel

Cold Call

Channel

Email (Tier 1)

Channel

LinkedIn (Tier 1)

Channel

Email (Tier 2/3)

Channel

LinkedIn (Tier 2)

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Build it, step by step

Build it, step by step.

01
Capture visitor identity
Track incoming website traffic and unmask company and contact metadata. Record visit behavior, frequency, pages, and timestamps.
- Configure Warmly to monitor site traffic
- Capture company-level identification from IP and firmographic reverse lookup
- Capture contact-level identification where session data is available
- Log pages viewed, visit frequency, and recency
02
Stream visitor records into Clay
Push all visitor signals from Warmly into Clay for centralized enrichment and scoring. Deduplicate to one record per company and one per contact.
- Connect Warmly webhook or API to Clay table
- Create unique company record and unique contact record
- Preserve visit context, timestamps, and session metadata
03
Enrich companies and contacts
Layer on firmographic, technographic, and contact-level attributes. Verify email deliverability.
- Append industry, employee count, location, website, product details
- Add contact role, seniority, LinkedIn profile
- Verify email addresses using Findymail waterfall
04
Score and tier visitors
Run scoring logic to classify each visitor by fit and intent. Assign tier based on company fit, role relevance, and visit strength.
- Use ChatGPT or Clay formula to score company fit against ICP
- Evaluate role relevance to buying committee
- Weight visit frequency, recency, and page depth
- Output tier: Tier 1 (best-fit), Tier 2 (good-fit), Tier 3 (okay-fit), Disqualified
05
Alert and expand Tier 1 accounts
Send real-time Slack alerts for high-intent visitors and expand account coverage to decision-makers and champions.
- Push Tier 1 accounts to Slack with visit summary
- Use Clay to find additional contacts at the same account
- Enrich contact emails via Findymail
- Enrich phone numbers via BetterContact
06
Execute tiered outbound
Route each tier into the appropriate channel. Tier 1 gets immediate call plus LinkedIn and email. Tier 2 gets automated multi-channel. Tier 3 gets scaled email follow-up.
- Tier 1: immediate cold call via BetterContact, email sequence via Instantly, LinkedIn outreach via HeyReach
- Tier 2: automated email and LinkedIn via Instantly and HeyReach
- Tier 3: scaled email follow-up via Instantly
- Append visit context to all messaging