What is Brand24?
Brand24 tracks online conversations about your brand, competitors, and industry keywords. It collects mentions from social media, news sites, blogs, and forums in real time. Teams use it to protect reputation and measure campaign reach.
Brand24 is a social listening platform that monitors mentions across over 25 million online sources. Users enter specific keywords, and the tool surfaces relevant conversations from social networks, news outlets, blogs, podcasts, and video platforms. Built-in AI analyzes the sentiment behind each mention, helping teams understand public perception. The platform also tracks hashtag performance and estimates overall brand awareness reach. Automated reporting features allow teams to share insights with stakeholders on a regular schedule. Real-time alerts ensure that critical conversations receive immediate attention.
Ideal Customer Profile
Marketing teams and agencies at startups and mid-market companies that need to protect brand reputation and track competitor activity across online channels.
Key Features
- Tracks mentions across 25 million sources
- AI-powered sentiment and emotion analysis
- Real-time mention alerts and updates
- Hashtag engagement and reach metrics
- Automated report generation and sharing
- Competitor monitoring and benchmarking
- Audience segment analysis
- Brand awareness measurement tools
- AI event detection for trending topics
How to use Brand24
Create an account and set up projects around the keywords you want to monitor. The platform begins collecting mentions immediately, which you can filter by source, sentiment, or date range. Teams typically review dashboards daily and export automated reports for broader stakeholder updates.
Pricing
Starts at $149 per month billed annually for the Individual plan. A 14-day free trial is available.
Frequently Asked Questions
How do you get started with Brand24?
Sign up for a free trial and create a project with your target keywords. The platform immediately begins surfacing mentions, sentiment data, and automated reports.
What does Brand24 cost?
Paid plans start at $149 per month when billed annually and scale up to custom Enterprise pricing. Each tier increases keyword limits, mention volume, and AI capabilities.
Why should you choose Brand24 over alternatives?
It combines real-time monitoring with AI-driven sentiment analysis across a wide range of online sources. The platform also offers automated reporting and hashtag tracking in a single dashboard.
How does Brand24 collect and analyze data?
The tool continuously scans social media, news sites, blogs, videos, and podcasts for your chosen keywords. It then applies AI to assess sentiment and surface actionable insights instantly.
Is there a free version of Brand24?
There is no permanent free plan. However, the platform offers a 14-day free trial that provides full access to features before committing.
Does Brand24 offer a partner program?
Yes, the company runs a Partner Program open to startups, agencies, and enterprise organizations. Partners gain access to resources for reselling or integrating the platform.
