Brand24
Brand24 tracks online conversations about your brand, competitors, and industry keywords.
Updated April 2026
Overview: What is Brand24?
It collects mentions from social media, news sites, blogs, and forums in real time. Teams use it to protect reputation and measure campaign reach.
Brand24 is a social listening platform that monitors mentions across over 25 million online sources. Users enter specific keywords, and the tool surfaces relevant conversations from social networks, news outlets, blogs, podcasts, and video platforms. Built-in AI analyzes the sentiment behind each mention, helping teams understand public perception. The platform also tracks hashtag performance and estimates overall brand awareness reach. Automated reporting features allow teams to share insights with stakeholders on a regular schedule. Real-time alerts ensure that critical conversations receive immediate attention.
Fit: Ideal customer profile.
Marketing teams and agencies at startups and mid-market companies that need to protect brand reputation and track competitor activity across online channels.
- Seed
- SMB
- Mid-market
Capabilities
Key features.
01
Tracks mentions across 25 million sources
02
AI-powered sentiment and emotion analysis
03
Real-time mention alerts and updates
04
Hashtag engagement and reach metrics
05
Automated report generation and sharing
06
Competitor monitoring and benchmarking
07
Audience segment analysis
08
Brand awareness measurement tools
09
AI event detection for trending topics
Usage
How to use Brand24.
Create an account and set up projects around the keywords you want to monitor. The platform begins collecting mentions immediately, which you can filter by source, sentiment, or date range. Teams typically review dashboards daily and export automated reports for broader stakeholder updates.
Cost
Pricing.
$149/ Per seat
Starts at $149 per month billed annually for the Individual plan. A 14-day free trial is available.
Individual
$149.00
- 3 keywords
- 2K mentions/mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
- Monthly unavailable
Team
$249.00
- 7 keywords
- 10K mentions/mo
- Unlimited users
- Update every hour
- Priority support
- AI Sentiment Analysis
Pro
$299.00
- 12 keywords
- 40K mentions/mo
- Unlimited users
- Realtime updates
- AI Insights 2 projects
- AI Events Detection
Business
$499.00
- 25 keywords
- 100K mentions/mo
- Unlimited users
- AI Insights 5 projects
- AI Emotion Analysis
- Client Success Lead
Enterprise
$999.00
- Custom keywords
- Custom mentions
- Unlimited users
- Dedicated consulting
- Unlimited AI Insights
- Advanced Reports
At a glance
Quick facts.
- Stack position
- Analytics
- Category
- AI Marketing Tools, Data Sources, Linkedin Tools, Sales Tools
- Best for
- Seed, SMB, Mid-market
- Pricing
- From $149/Per seat
Subcategories
- Social Listening
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Questions
Frequently asked.
How do you get started with Brand24?
Sign up for a free trial and create a project with your target keywords. The platform immediately begins surfacing mentions, sentiment data, and automated reports.
What does Brand24 cost?
Paid plans start at $149 per month when billed annually and scale up to custom Enterprise pricing. Each tier increases keyword limits, mention volume, and AI capabilities.
Why should you choose Brand24 over alternatives?
It combines real-time monitoring with AI-driven sentiment analysis across a wide range of online sources. The platform also offers automated reporting and hashtag tracking in a single dashboard.
How does Brand24 collect and analyze data?
The tool continuously scans social media, news sites, blogs, videos, and podcasts for your chosen keywords. It then applies AI to assess sentiment and surface actionable insights instantly.
Is there a free version of Brand24?
There is no permanent free plan. However, the platform offers a 14-day free trial that provides full access to features before committing.
Does Brand24 offer a partner program?
Yes, the company runs a Partner Program open to startups, agencies, and enterprise organizations. Partners gain access to resources for reselling or integrating the platform.
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