Diffbot

Diffbot crawls over 1.2 billion websites and converts unstructured web content into clean, organized datasets.

Updated April 2026

EnrichmentAI Sales ToolsData SourcesSales Tools

Overview: What is Diffbot?

It provides APIs for extracting data on organizations, people, products, and news articles. Teams use it to enrich records, monitor markets, and feed internal applications with reliable data.

Diffbot is a web scraping and data extraction platform that structures information from across the internet into usable formats. It maintains a knowledge graph covering more than 1.2 billion web entities, including companies, articles, and retail products. Users can query this graph through APIs or set up custom crawls to extract specific data on demand. The platform handles entity recognition, sentiment analysis, and relationship mapping automatically. It serves use cases like market intelligence, CRM enrichment, and e-commerce analytics. A free tier is available with full API access and no credit card requirement.

Fit: Ideal customer profile.

Startups, SMBs, and mid-market companies in finance, consumer, and risk sectors that need structured web data to power applications and AI models.

Seed
Series A
SMB
Mid-market

Capabilities

Key features.

Structured knowledge graph with 1.2B+ entities

Automated web crawling and data extraction

Article and news extraction APIs

Retail product data analysis

People and organization dataset enrichment

Entity recognition and sentiment inference

REST API access across all plans

Custom crawl setup for targeted extraction

No credit card required to start

Usage

How to use Diffbot.

Teams sign up for an account, obtain API credentials, and begin making calls to extract structured data from web pages or the built-in knowledge graph. Developers integrate the APIs into existing CRM, marketing, or analytics workflows to automate data collection. Custom crawls can be configured for large-scale extraction projects targeting specific sites or data types.

Cost

Pricing.

$299/ Per credit

Free plan available with 10,000 credits monthly. Paid plans start at $299/mo for the Startup tier. Enterprise pricing is custom.

FREE

$0.00

10,000 credits
5 calls/min
API access
No credit card
Multiple users
Chat/email support

STARTUP

$299.00

250,000 credits
5 calls/sec
API access
Custom SLA
Multiple users
Chat/email support

PLUS

$899.00

1,000,000 credits
25 calls/sec
25 active crawls
3 user licenses
Discounted credits
Custom SLA

ENTERPRISE

$Custom

Custom credits
25+ calls/sec
100+ active crawls
Custom users
Premium SLA
Managed solutions

At a glance

Quick facts.

Stack position: Enrichment
Category: AI Sales Tools, Data Sources, Sales Tools
Best for: Seed, Series A, SMB, Mid-market
Pricing: From $299/Per credit

Subcategories

AI Data Provider
Data Scrapers
Scraping
Web Scrapers

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Questions

Frequently asked.

How do you get started with Diffbot?

Create a free account to receive API credentials immediately. You can then begin extracting structured data from web pages, articles, and the knowledge graph.

What does Diffbot cost?

A free plan includes 10,000 monthly credits. Paid tiers begin at $299 per month for the Startup plan and go up to custom Enterprise pricing.

Why should teams choose Diffbot?

It provides access to one of the largest structured web datasets available through robust APIs. Flexible credit-based pricing scales with team usage.

How does Diffbot extract and structure data?

The platform crawls over 1.2 billion websites and uses AI to identify entities, products, and articles. Structured results are delivered through API endpoints.

Is there a free plan available?

Yes, Diffbot offers a free tier with 10,000 credits per month and full API access. No credit card is required to sign up.

Does Diffbot offer partnership or managed services?

Enterprise clients can access managed solutions and custom SLAs. Partnership opportunities are available for organizations needing tailored data infrastructure.

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