Tools · TrustRadius

TrustRadius

Identify in-market B2B accounts through downstream buyer intent signals.

Intent DataMarketing ToolsSales Tools

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Overview

What is TrustRadius?

TrustRadius captures buyer intent signals from technology review and research activity. The platform helps revenue teams identify accounts actively evaluating software solutions. It became part of HG Insights in mid-2025.

TrustRadius operates a technology review platform where business professionals research and compare software solutions. The company monetizes the resulting behavioral data by offering intent signals to B2B vendors. Revenue and marketing teams use these signals to detect accounts that are actively in-market for specific product categories. This downstream intent data reveals buying interest that often precedes traditional purchase indicators. The platform combines review content with intent analytics to give teams context around why an account is researching a particular solution. Following its acquisition by HG Insights in June 2025, the offering is positioned within a broader technology intelligence portfolio.

Fit

Ideal customer profile.

B2B revenue teams selling technology products who need to identify and prioritize accounts actively researching software purchases.

Mid-market
Enterprise
Series B+

Capabilities

Key features.

Downstream buyer intent signals from software research activity

Account-level identification of in-market buyers

Category-specific intent data for targeted product areas

Integration with sales engagement and ABM platforms

Review content providing buying context and competitor analysis

Behavioral analytics based on real evaluation activity

Audience building for targeted advertising campaigns

Intent data accessible via HG Insights technology intelligence suite

Usage

How to use TrustRadius.

Teams integrate the intent data into their existing sales and marketing workflows, typically routing high-intent accounts directly into outreach sequences or advertising audiences. Intent signals can be layered with firmographic and technographic data to prioritize accounts showing genuine research behavior, allowing sellers to time their outreach to coincide with active buying cycles.

Cost

Pricing.

Pricing is not publicly listed and is provided upon request through the HG Insights sales team.

At a glance

Quick facts.

Stack position: Intent Data
Category: Marketing Tools, Sales Tools
Best for: Mid-market, Enterprise, Series B+
Pricing: Pricing is not publicly listed and is provided upon request through the HG Insights sales team.

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