WATI

WATI is a business messaging platform built on top of WhatsApp Business API.

Updated April 2026

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Sales Engagement
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Overview: What is WATI?

It lets revenue teams automate lead qualification, route conversations, and manage customer engagement at scale. The unified inbox brings multiple channels into one view for reps.

Capabilities

Key features.

01

WhatsApp Business API integration

02

No-code chatbot builder

03

Unified multi-channel inbox

04

Broadcast and campaign messaging

05

CRM integrations with HubSpot and Salesforce

06

Automated lead qualification workflows

07

Team assignment and routing rules

At a glance

Quick facts.

Stack position
Sales Engagement

Talk to us: Pick the tool. We run the system around it.

WATI is one part of a stack. We build and run the revenue system it plugs into.

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