WATI
WATI is a business messaging platform built on top of WhatsApp Business API.
Updated April 2026

Sales Engagement
Overview: What is WATI?
It lets revenue teams automate lead qualification, route conversations, and manage customer engagement at scale. The unified inbox brings multiple channels into one view for reps.
Capabilities
Key features.
01
WhatsApp Business API integration
02
No-code chatbot builder
03
Unified multi-channel inbox
04
Broadcast and campaign messaging
05
CRM integrations with HubSpot and Salesforce
06
Automated lead qualification workflows
07
Team assignment and routing rules
At a glance
Quick facts.
- Stack position
- Sales Engagement
Talk to us: Pick the tool. We run the system around it.
WATI is one part of a stack. We build and run the revenue system it plugs into.
Talk to Phi