Competitor Follower Prospecting
This workflow scrapes followers from competitor LinkedIn pages, enriches and qualifies them, then scores and routes high-fit profiles into tiered outbound campaigns.
OutcomeGenerates a continuous pipeline of warm prospects already engaged with your category, routed by fit into appropriate outreach sequences.
OperationalTime to value: 2 to 3 weeks6 tools
How it flows
How it flows.
Build it, step by step
Build it, step by step.
01
Pull follower lists from competitor pages
Identify 3 to 5 competitor LinkedIn company pages. Use Apify to extract the full follower roster with profile URLs and current employers.
- Select competitor pages whose followers match your ICP
- Run Apify LinkedIn scraper to extract follower profile URLs
- Capture current company name for each profile
02
Route follower data into Clay
Send scraped profiles into Clay as new records. Clay becomes the central enrichment and routing engine.
- Each record contains LinkedIn URL and current company
- Clay auto-triggers enrichment waterfall for each new row
03
Enrich company and contact attributes
Run Clay enrichment integrations to append firmographic and contact metadata needed for qualification and scoring.
- Company: industry, size, geography, funding stage
- Contact: job title, seniority, department
- Use Findymail to append verified email addresses
04
Qualify profiles with AI
Use ChatGPT inside Clay to evaluate whether each company matches your ICP. Disqualified records exit the workflow here.
- Prompt includes enriched firmographics and your ICP definition
- AI returns 'Qualified' or 'Not Qualified' with reason
- Filter out all 'Not Qualified' rows
05
Score qualified leads into tiers
A second AI prompt scores each qualified profile as Tier 1, 2, or 3 based on fit strength and buyer signals.
- Tier 1: Strong ICP match, senior role, high priority
- Tier 2: Good fit, medium priority
- Tier 3: Weaker signals, lower priority
- AI appends a brief rationale for the tier assignment
06
Route Tier 1 leads to high-touch outreach
Tier 1 profiles trigger coordinated multi-channel outreach: email from C-level, LinkedIn messages from AEs, and parallel connection requests.
- Send email from CEO or founder mailbox via Instantly
- Trigger LinkedIn outreach from AE profiles via HeyReach
- Queue additional connection requests from supporting team profiles
- Post lead details to Slack channel for sales awareness
07
Enroll Tier 2 and 3 into automated sequences
Lower-priority leads flow into standard email nurture sequences managed in Instantly.
- Tier 2 and Tier 3 records auto-enroll in respective campaigns
- Sequences run on autopilot with no manual sales touch required
The stack
The stack.
Related workflows
Related workflows.
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