Employee Network Activation
Captures signals from founder and employee LinkedIn activity (connections, profile visits, engagement), enriches and qualifies them in Clay, then routes tiered leads into high-touch or automated outreach.
OutcomeConverts dormant employee networks into qualified pipeline by operationalizing connection and engagement data at scale.
AdvancedTime to value: 3 to 4 weeks8 tools
How it flows
How it flows.
Build it, step by step
Build it, step by step.
01
Publish content from founder and employee profiles
Your team posts LinkedIn content that generates inbound engagement signals. This is the top of the funnel.
- Founders and employees publish regularly on LinkedIn
- Content should attract ICP personas
- No tracking configured yet, just consistent publishing
02
Export LinkedIn connections manually
Each team member downloads their 1st-degree connections as a CSV. This becomes the base layer of your activation pool.
- Navigate to Settings & Privacy > Data Privacy
- Request the larger data archive that includes connections
- Download CSV from email link
- Upload CSVs to Clay for centralized processing
03
Capture profile visitors via Teamfluence
Track who views team profiles. Impressions signal curiosity or early research behavior.
- Teamfluence monitors profile visits across the team
- Logs visitor LinkedIn URL, timestamp, and visit frequency
- Sends data to Clay via webhook or scheduled sync
04
Track engagement signals via Trigify
Capture likes, comments, and reposts on your team's posts. These are stronger intent signals than passive views.
- Trigify monitors all engagement on published posts
- Captures LinkedIn profile URL and engagement type
- Routes data into Clay in real time
05
Merge signals in Clay
Centralize connections, impressions, and engagement into a single table keyed by LinkedIn profile URL.
- Deduplicate by LinkedIn profile URL
- Append company domain for enrichment
- Tag each record with signal type and timestamp
06
Enrich company and contact attributes
Pull firmographic and contact data so you can score fit. Clay handles waterfall lookups.
- Company: industry, size, geography, funding stage
- Contact: role, seniority, department
- Use Clay's native integrations or Apollo/Clearbit/Prospeo
07
AI qualification via ChatGPT
Use a GPT model inside Clay to check company fit, role relevance, and existing customer status. Output a binary qualified/disqualified flag.
- Prompt includes ICP criteria and exclusion rules
- Check against existing customer domain list
- Return 'Qualified' or 'Disqualified' with short reasoning
08
Score qualified leads into three tiers
Assign a numeric tier based on engagement type, interaction frequency, and company fit. This determines routing.
- Tier 1: High fit, multiple or strong engagement types
- Tier 2: Medium fit or single moderate engagement
- Tier 3: Low fit or passive signals only
- Store tier in Clay for downstream routing
09
Route Tier 1 leads to high-touch outreach
Best-fit leads get personalized multi-channel sequences from C-level and AE profiles, plus Slack alerts to the team.
- Trigger C-level email sequence in Instantly
- Send LinkedIn DM from AE via HeyReach
- Additional connection requests from supporting profiles via HeyReach
- Post alert in Slack with lead context and signal history
10
Route Tier 2 and Tier 3 to automated outreach
Lower-fit leads enter standard sequences from AE profiles on email and LinkedIn. No manual touch.
- Email sequences via Instantly or similar
- LinkedIn sequences via HeyReach
- Templated copy with light personalization tokens
- No Slack alerts for these tiers
The stack
The stack.
Related workflows
Related workflows.
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