Revenue Workflow

Human-Led Content Production

A content operating system where AI handles research and formatting, while human writers, designers, and editors produce finished assets. Publish across LinkedIn, newsletters, blogs, and video with centralized planning and performance feedback loops.

OperationalTime to value · 3 to 4 weeks13 tools

The outcome

Consistent multi-channel content output that fuels awareness, engagement, and pipeline without sacrificing quality or voice.

How it flows

How it flows.

Source

Favikon

Source

Sybill

Source

Beehiiv

Source

Sandcastles

Store

Content Ideas

Process

Human Researcher

Agent

Perplexity

Agent

MagicPost

Agent

Claude

Store

Content Drafts

Process

Writer

Process

Designer (Figma)

Process

Video Editor (Adobe)

Store

Notion (Calendar)

Channel

Beehiiv (Newsletter)

Channel

Webflow (Blog)

Channel

Buffer (Video)

Process

Performance Review

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Build it, step by step

Build it, step by step.

01
Aggregate content signals
Pull ideas from four sources: top-performing LinkedIn posts via Favikon, real customer questions from Sybill sales transcripts, competing newsletters in Beehiiv, and trending short-form formats from Sandcastles.
- Run weekly Favikon scans to identify high-engagement LinkedIn posts in your category
- Export Sybill call transcripts and flag repeated objections or questions
- Review Beehiiv newsletters from 3 to 5 competitors for topic and format patterns
- Monitor Sandcastles for emerging short-form video angles
02
Draft with AI support
Writers produce first drafts using AI as a research and editing assistant, not a ghostwriter. Perplexity gathers facts, MagicPost shapes structure, Claude cleans prose.
- Use Perplexity to pull stats, case examples, and supporting citations
- Run early drafts through MagicPost for paragraph breaks and hook improvements
- Pass final drafts to Claude for grammar, tone consistency, and readability
- Writers own the voice and retain editorial control at every stage
03
Produce finished assets
Three roles turn drafts into publish-ready content. Writers finalize copy, designers create carousels in Figma, video editors cut and export in Adobe Premiere.
- Writers revise based on AI feedback and publish plain-text posts
- Designers convert long-form drafts into LinkedIn carousels and infographics in Figma
- Video editors script, shoot, and edit short-form clips in Adobe Premiere
- All teams coordinate handoffs and approvals inside Notion
04
Plan and track in Notion
Notion serves as the content system of record. Manage the calendar, assign tasks, and track each piece from idea through publication.
- Maintain a rolling 4-week content calendar with columns for status, owner, and publish date
- Tag each piece by format (post, carousel, video, newsletter) and channel
- Link drafts, design files, and published URLs in one database view
- Run weekly planning syncs to reprioritize based on pipeline needs or product launches
05
Distribute across channels
Publish finished content to four channels: LinkedIn posts manually, newsletters via Beehiiv, blogs through Webflow CMS, and videos scheduled in Buffer for YouTube.
- Post LinkedIn content manually to preserve formatting and tagging
- Send email newsletters through Beehiiv with UTM parameters for attribution
- Publish blog posts in Webflow CMS with SEO metadata and internal links
- Schedule YouTube videos in Buffer for consistent upload cadence
06
Analyze and iterate
Review engagement and performance weekly. Identify top formats and topics, then repurpose winners into new channels or double down with follow-up pieces.
- Pull engagement metrics from LinkedIn, Beehiiv, Webflow, and YouTube analytics
- Tag high-performing pieces in Notion and note what resonated (hook, format, topic)
- Repurpose top posts into carousels, newsletters into blog posts, or videos into LinkedIn clips
- Feed winning topics back into the ideation queue for the next sprint