Revenue Workflow

Keyword Engagement Outbound

Track conversations around chosen keywords on LinkedIn, pull everyone who engages, enrich them, score by fit, and route qualified contacts into call tasks or automated sequences.

OperationalTime to value · 3 to 4 weeks6 tools

The outcome

Converts public social engagement into qualified outbound pipeline without manual list building.

How it flows

How it flows.

Source

Keyword List

Process

Monitor LinkedIn

Process

Scrape Engagement

Process

Likes

Process

Comments

Process

Reposts

Process

Company Enrichment

Process

Contact Enrichment

Agent

AI Scoring

Output

Tier 1: Call + LinkedIn

Channel

Tier 2/3: Email Sequence

Channel

LinkedIn Outreach

Channel

Email Sequences

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Build it, step by step

Build it, step by step.

01
Pick your keyword list
Choose 5 to 10 keywords that signal buying intent: category terms, competitor names, pain points in buyer language. These become the trigger for post extraction.
- Category terms (e.g. 'RevOps automation')
- Competitor brand names
- Use case phrases (e.g. 'scaling outbound')
- Pain points your ICP talks about
- Feed this list into Clay's LinkedIn search
02
Pull matching posts
Clay searches LinkedIn continuously for new posts containing your keywords. Each match lands in Clay with post URL and author profile.
- Clay runs keyword searches against LinkedIn feed
- Extracts post URL, author name, author profile
- Creates a live stream of category conversations
- New posts trigger the downstream workflow
03
Scrape all engagement
For every matched post, Clay scrapes likes, comments, and reposts. This identifies people actively participating in relevant discussions.
- Scrape likes from each post
- Scrape comments + commenter profiles
- Scrape reposts + reposter profiles
- Each engager becomes a row in Clay
- Engagement type is tagged for routing
04
Enrich company and contact
Clay and Findymail enrich each engager with firmographic data and verified email. This converts social signals into structured lead records.
- Clay enriches: company domain, size, industry, geo
- Clay enriches: contact title, LinkedIn URL
- Findymail verifies email + mobile
- BetterContact runs waterfall if needed
- Output: outreach-ready lead records
05
Score and tier
ChatGPT or a formula scores each lead on ICP fit and engagement strength. Output is Tier 1, 2, or 3, which determines routing.
- Send enriched profile to ChatGPT prompt
- Score on ICP fit (title, company size, industry)
- Score on engagement type (comment > repost > like)
- Output: Tier 1 / Tier 2 / Tier 3
- Tier drives next action
06
Route by tier
Tier 1 contacts get a call task and multi-profile LinkedIn outreach. Tier 2 and 3 go into automated email sequences.
- Tier 1: create task in CRM for cold call
- Tier 1: HeyReach sends LinkedIn connection from multiple profiles
- Tier 2 + 3: route to Lemlist for email sequence
- All routing happens inside Clay or via API
- Responses flow back to CRM