Revenue Workflow

LinkedIn Audience Engine

A GTM pod operates your entire LinkedIn content system: profile setup, audience targeting, content research and production, publishing automation, and inbound conversion tracking.

OperationalTime to value · 3 to 4 weeks11 tools

The outcome

Turns LinkedIn into a repeatable inbound channel that books meetings from engaged followers and profile visitors.

How it flows

How it flows.

Process

Profile setup

Source

ICP contact list

Process

Connection automation

Agent

Content research

Process

Competitor analysis

Agent

Call insights

Store

Content backlog

Process

Production board

Channel

Publish + auto-engage

Process

Engagement tracking

Process

Profile view tracking

Channel

Lead magnet signups

Process

DM outreach

Output

Meeting booking

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Build it, step by step

Build it, step by step.

01
Set up LinkedIn profile
Lock in positioning before publishing. A clean profile turns content impressions into clicks and follows.
- Add cover banner that aligns with messaging
- Upload professional profile photo
- Write headline with clear value statement
- Add CTA button linking to demo, lead magnet, or case study
- Structure About section with problem, solution, proof points, and links
- Pin high-performing posts or key resources in Featured section
02
Build target audience list
Grow your network with ICP contacts while content scales. This creates distribution before you hit publish.
- Pull ICP contacts and niche influencers in Clay, filtered by title, industry, and geography
- Export list to HeyReach for automated connection requests
- Track acceptance rate and adjust targeting filters
- Segment by job function to inform content angles
03
Research and validate content themes
Find what resonates before you produce. Use AI, competitors, customer calls, and your own post data.
- Generate seed ideas in Claude and research topics in Perplexity
- Analyze competitor post formats and engagement in Shield
- Review recorded customer calls in Sybill for recurring pain points and language
- Document high-performing topics, formats, and hooks in a content backlog
04
Assign content by funnel stage
Balance top, middle, and bottom of funnel posts. Top gets reach, bottom gets conversions.
- Top of funnel (50%): giveaways, build in public updates, personal stories, thought leadership
- Middle of funnel (25%): how-to posts, playbooks, frameworks, old way vs. new way breakdowns
- Bottom of funnel (25%): demos, case studies, product launches, objection handling
- Match each post to a visual format: carousel, short video, infographic, GIF, single image, or text-only
05
Produce and schedule content
Run a production board with clear stages and roles. Keep a consistent publish cadence and automate initial engagement.
- Track every post through: Idea, Draft, In Progress, For Approval, Live
- Assign roles: writer, designer, editor, publisher
- Set publish dates and balance funnel mix week over week
- Schedule posts and trigger auto-like and auto-comment from team profiles
- Send Slack notification when post goes live
06
Capture and convert inbound signals
Monitor engagement, profile views, and lead magnet signups. Follow up fast and route qualified leads into sales.
- Track post engagement in Jungler and profile views in Teamfluence
- Monitor lead magnet opt-ins via Beehiiv and demo requests via website form
- Watch follower growth in LinkedIn analytics
- Reach out to engaged users via DM or connection request
- Book meetings in Cal.com and move qualified leads into CRM