Phi
What We Build
Systems
The Phi Stack
Industries
Proof
Company
Talk to us

Revenue Workflow

LinkedIn Content Calendar

A Notion database that turns LinkedIn content from scattered drafts into a pipeline. Strategy fields, kanban stages, and a calendar view keep every post on track from idea to publish.

FoundationalTime to value · 1 to 2 weeks5 tools

The outcome

Consistent LinkedIn execution that feeds top-of-funnel awareness and builds founder credibility at scale.

How it flows

How it flows.

Source
Content Strategy
Source
ICP & Pillars
Store
90-Day Idea Bank
Process
New Post Record
Agent
AI Draft Generation
Process
Copy Editing
Store
Brandbook & Templates
Process
Visual Design
Process
Approval Stage
Store
Content Calendar
Channel
Publish to LinkedIn
Drag to pan · scroll to zoom

    Build it, step by step

    Build it, step by step.

    1. 01

      Duplicate the Notion template

      Copy the template into your workspace so you have a clean instance to customize.

      • Open the shared template link
      • Click Duplicate in the top right
      • Select the destination workspace
      • The template includes setup pages, a content database, and two views (calendar and kanban)

    2. 02

      Define content strategy

      Lock in your positioning, ICP, and four content pillars before you write a word.

      • Navigate to Setup Resources → Content Strategy
      • Fill in value proposition and ideal customer profile
      • Choose four content pillars that map to your buyer's problems
      • Document your point of view and tone of voice
      • This becomes the filter for every post idea

    3. 03

      Optimize your LinkedIn profile

      Align banner, headline, and About section with the strategy you just wrote.

      • Use the LinkedIn Profile Optimization checklist
      • Update banner, headline, custom URL, and About copy
      • Add relevant links to the Featured section
      • Configure the custom CTA button with a lead magnet or calendar link
      • Apply recommended privacy and visibility settings

    4. 04

      Build a brandbook and design library

      Store colors, fonts, and reusable components so every visual feels consistent.

      • Open the Brandbook & Figma page
      • Document brand hex codes and typography
      • Upload or link to Figma templates for carousels and images
      • Tag design components by content pillar or format
      • Designers and writers can reference this page for every post

    5. 05

      Centralize public links

      Keep one source of truth for every URL you reference in posts or your profile.

      • Navigate to Public Links
      • Add URLs for website, lead magnets, booking calendars, and case studies
      • Label each link with its purpose and destination
      • Use this list when drafting posts that require a call to action

    6. 06

      Create post ideas in the kanban

      Spin up new post records and tag them with pillar, funnel stage, format, and publish date.

      • Open the Content Pipeline kanban view
      • Click + under the Idea column
      • Fill in publish date, content pillar, funnel stage (TOF/MOF/BOF), and visual format
      • Assign to a writer or designer
      • Move cards from Idea → Draft → In Progress → Needs Editing → For Approval → Approved → Live

    7. 07

      Draft and edit posts

      Use AI to generate first drafts, then refine copy inside the Notion page.

      • Open a post record from the kanban
      • Paste the pillar and angle into Claude or ChatGPT to generate a draft
      • Copy the output into the post body field
      • Edit for tone, clarity, and hook strength
      • Use the embedded LinkedIn previewer to check formatting
      • Move the card to Needs Editing and tag a reviewer if needed

    8. 08

      Attach visuals and finalize design

      Link to Figma files or upload images, then mark design stage complete.

      • Open the Design stage property
      • Set design due date
      • Reference the Brandbook for templates
      • Upload final image or carousel to the post record
      • Mark design stage as Done and move the card to For Approval

    9. 09

      Review calendar and approve posts

      Switch to calendar view to confirm publish dates, then approve finalized posts.

      • Open the Content Calendar view
      • Check that publish dates are spaced and aligned with campaigns
      • Click into any post to review copy and visuals
      • Move approved posts to the Approved column
      • On publish day, copy the post text and image to LinkedIn, then mark Live

    10. 10

      Use the 90-day idea bank for backfill

      Pull from a pre-loaded list of content angles when you need to fill gaps in the calendar.

      • Open the 90-Day Content Plan view
      • Browse ideas by pillar and format
      • Copy an angle that fits an upcoming slot
      • Create a new post record and paste the idea
      • Tag it with the right publish date and move it into Draft

    The stack

    The stack.

    Related workflows

    Related workflows.

    Revenue WorkflowVisitor De-AnonymizationCaptures anonymous website traffic, unmasks company and contact data, scores fit, and triggers tiered outbound motion based on intent strength.
    Revenue WorkflowTarget Account Build and ScorePull closed deal data from your CRM, backtest to define your real ICP, build and score a broad TAM, then orchestrate outbound and signal tracking that pushes qualified accounts back into pipeline.
    Revenue WorkflowSignal ActivationThis workflow ingests intent signals from CRM, product, review sites, partner networks, technographic feeds, and social channels. It cleans, scores, and routes them into your CRM and activation tools so reps act on qualified opportunities fast.

    Want a pod to run this for you?

    Phi pods plug this workflow into your existing stack as Revenue Infrastructure, then operate it.

    Book a strategy call
    Related:Revenue WorkflowsOperating ModelProof