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Revenue Workflow

LinkedIn Funnel Playbook

A full-funnel LinkedIn workflow that turns profile activity, content, and engagement into qualified pipeline. Audience building, warming, staged content, signal capture, and conversion in one system.

OperationalTime to value · 4 to 6 weeks5 tools

The outcome

Converts LinkedIn activity into predictable meeting volume by building and warming an ICP-aligned audience, publishing multi-stage content, and capturing intent signals before conversion.

How it flows

How it flows.

Source
Target Account List
Source
ICP Contacts
Source
Niche Influencers
Process
Connection Requests
Process
Audience Warming
Process
Profile Visits
Process
Post Engagement
Process
DMs
Process
Content Publication
Output
TOFU Content (70%)
Output
MOFU Content (20%)
Output
BOFU Content (10%)
Process
Signal Capture
Store
Warm Leads
Process
Conversion to Meetings
Output
Booked Meetings
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    Build it, step by step

    Build it, step by step.

    1. 01

      Build ICP-aligned audience

      Connect with target accounts, decision-makers, and niche influencers so every post reaches people who can actually buy.

      • Use Jungler to send connection requests to target accounts and ICP contacts
      • Identify and connect with niche influencers using Teamfluence
      • Build a network of buyers, not random followers

    2. 02

      Warm cold connections

      Turn new connections into people who recognize your name. Profile visits, comments, and light DMs increase post visibility via LinkedIn's algorithm.

      • Visit profiles of new connections to trigger reciprocal views
      • Leave thoughtful comments on posts from target accounts
      • Send personalized DMs to high-value connections
      • Increase relevance score so LinkedIn surfaces your content more often

    3. 03

      Publish TOFU content (70% of posts)

      Build awareness and category authority with thought leadership, educational content, and templates that position you as a credible source.

      • Share thought leadership posts on category trends and problems
      • Publish educational content: frameworks, templates, carousels
      • Post giveaways and storytelling to expand reach
      • Schedule with MagicPost to maintain consistent cadence

    4. 04

      Publish MOFU content (20% of posts)

      Help your audience understand the problem you solve by explaining symptoms, causes, and solutions that apply to them.

      • Share how-to guides and step-by-step frameworks
      • Post demos and product walkthroughs that educate, not sell
      • Publish playbooks that reveal your methodology
      • Host webinars that deepen problem understanding

    5. 05

      Publish BOFU content (10% of posts)

      Show real results, real workflows, and real customers to create conviction and reduce perceived risk.

      • Publish case studies with named outcomes
      • Share customer testimonials and product marketing content
      • Announce product launches and feature releases
      • Post promotions with clear calls-to-action

    6. 06

      Capture warm intent signals

      Log every individual showing early buying intent. Kondo tracks profile visits, CTA clicks, lead magnet requests, DMs, and post engagement in one place.

      • Track profile visits and profile CTA clicks
      • Log lead magnet requests and content downloads
      • Record direct messages from warm contacts
      • Monitor post engagement (likes, comments, shares) from target accounts
      • Push all signals into CRM or central tracker

    7. 07

      Convert warm attention into meetings

      Move interested prospects into your sales process with newsletters, landing pages, warm outbound, and retargeting ads.

      • Offer opt-in newsletter or resource for ongoing nurture
      • Direct high-intent leads to dedicated landing pages
      • Run warm outbound sequences to engaged connections
      • Retarget profile visitors with LinkedIn ads
      • Book meetings via calendar link or scheduling tool

    8. 08

      Run the LinkedIn flywheel

      Let momentum compound. Content builds trust, trust drives engagement, engagement creates pipeline, pipeline increases visibility, visibility grows your audience.

      • More content increases trust and authority
      • Trust drives higher engagement rates on future posts
      • Engagement surfaces content to broader ICP audience
      • Broader reach generates more warm signals and pipeline
      • Pipeline success attracts more connections and followers

    The stack

    The stack.

    Related workflows

    Related workflows.

    Revenue WorkflowVisitor De-AnonymizationCaptures anonymous website traffic, unmasks company and contact data, scores fit, and triggers tiered outbound motion based on intent strength.
    Revenue WorkflowTarget Account Build and ScorePull closed deal data from your CRM, backtest to define your real ICP, build and score a broad TAM, then orchestrate outbound and signal tracking that pushes qualified accounts back into pipeline.
    Revenue WorkflowSignal ActivationThis workflow ingests intent signals from CRM, product, review sites, partner networks, technographic feeds, and social channels. It cleans, scores, and routes them into your CRM and activation tools so reps act on qualified opportunities fast.

    Want a pod to run this for you?

    Phi pods plug this workflow into your existing stack as Revenue Infrastructure, then operate it.

    Book a strategy call
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