Bitrix24

Bitrix24 provides a comprehensive business platform that integrates customer relationship management with internal collaboration features.

Updated April 2026

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CRMCollaborationCRMSales Tools
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Overview: What is Bitrix24?

The system covers sales automation, marketing, project management, and communication within a single environment. Organizations use it to manage client interactions alongside team workflows without switching between disconnected applications.

Bitrix24 functions as a broad business operating system rather than a standalone CRM solution. The platform brings together contact management, sales pipeline tracking, and marketing automation alongside internal tools like instant messaging, video conferencing, and task management. Users can build automated sales funnels, track deals through customizable stages, and generate reports on team performance. The product offers both cloud-hosted and self-hosted deployment options, giving organizations control over their data infrastructure. With a free tier supporting small teams and paid plans that scale upward, the platform targets businesses seeking to consolidate multiple software subscriptions into one system. Additional capabilities include website builder tools, HR management features, and document storage.

Fit: Ideal customer profile.

Small to mid-sized businesses looking to replace multiple standalone tools with a single platform for sales, communication, and project management.

  • SMB
  • Mid-market

Capabilities

Key features.

01

Contact and deal management with customizable pipelines

02

Sales automation and workflow triggers

03

Integrated instant messaging and video calls

04

Project and task management boards

05

Marketing campaign automation tools

06

Document storage and collaboration

07

Website and landing page builder

08

Reporting and analytics dashboards

09

Self-hosted deployment option

10

Free plan for small teams

11

HR and employee management module

Usage

How to use Bitrix24.

Teams typically begin by importing existing contact databases and configuring sales pipeline stages to match their established processes. Sales representatives log interactions, track deal progress, and automate follow-up sequences through the CRM module. Managers monitor team activity through built-in analytics dashboards while coordinating internal projects and communications within the same workspace.

Cost

Pricing.

A free plan is available for small teams, with paid tiers starting at paid levels for additional users and advanced features.

At a glance

Quick facts.

Stack position
CRM
Category
Collaboration, CRM, Sales Tools
Best for
SMB, Mid-market
Pricing
A free plan is available for small teams, with paid tiers starting at paid levels for additional users and advanced features.

Subcategories

  • CRM Software
  • Project Management
  • Sales Automation

Talk to us: Pick the tool. We run the system around it.

Bitrix24 is one part of a stack. We build and run the revenue system it plugs into.

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