What is Hotjar?
Hotjar provides behavior analytics and user feedback tools for websites. Teams can observe visitor interactions through visual heatmaps and session playbacks. The platform helps identify usability issues and optimize conversion paths without complex data analysis.
Hotjar combines quantitative and qualitative analytics to show how people experience a website. The platform captures visitor behavior through heatmaps that display click, move, and scroll patterns across pages. Session recordings let teams watch individual user journeys to spot friction points or unexpected navigation patterns. Feedback tools like on-site surveys and incoming feedback widgets collect direct input from visitors. Product and marketing teams use these insights to prioritize design changes and improve user experience. The tool integrates with common platforms and requires minimal technical setup to begin capturing data.
Ideal Customer Profile
Product managers and marketing teams at growing B2B companies who need visual insights into how visitors navigate and interact with their website.
Key Features
- Heatmaps showing click, move, and scroll data
- Session recordings of individual user visits
- On-site surveys and feedback widgets
- Conversion funnel analysis
- Form analytics to identify drop-off fields
- Incoming feedback button for visitor sentiment
- Dashboard with behavior analytics overview
- Integrations with analytics and tag management tools
- GDPR and privacy compliance features
- Team collaboration and sharing options
How to use Hotjar
Teams install a tracking script on their website to start capturing visitor behavior. They then configure heatmaps for key pages, set up session recording filters, and deploy feedback widgets. Regular review of the dashboard helps identify patterns and prioritize UX improvements based on observed user behavior.
Pricing
A free plan is available with limited features, with paid plans starting around $32 per month.