Hotjar
Hotjar provides behavior analytics and user feedback tools for websites.
Updated October 2026
Overview: What is Hotjar?
Teams can observe visitor interactions through visual heatmaps and session playbacks. The platform helps identify usability issues and optimize conversion paths without complex data analysis.
Hotjar combines quantitative and qualitative analytics to show how people experience a website. The platform captures visitor behavior through heatmaps that display click, move, and scroll patterns across pages. Session recordings let teams watch individual user journeys to spot friction points or unexpected navigation patterns. Feedback tools like on-site surveys and incoming feedback widgets collect direct input from visitors. Product and marketing teams use these insights to prioritize design changes and improve user experience. The tool integrates with common platforms and requires minimal technical setup to begin capturing data.
Fit: Ideal customer profile.
Product managers and marketing teams at growing B2B companies who need visual insights into how visitors navigate and interact with their website.
- SMB
- Mid-market
- Series A
Capabilities
Key features.
01
Heatmaps showing click, move, and scroll data
02
Session recordings of individual user visits
03
On-site surveys and feedback widgets
04
Conversion funnel analysis
05
Form analytics to identify drop-off fields
06
Incoming feedback button for visitor sentiment
07
Dashboard with behavior analytics overview
08
Integrations with analytics and tag management tools
09
GDPR and privacy compliance features
10
Team collaboration and sharing options
Usage
How to use Hotjar.
Teams install a tracking script on their website to start capturing visitor behavior. They then configure heatmaps for key pages, set up session recording filters, and deploy feedback widgets. Regular review of the dashboard helps identify patterns and prioritize UX improvements based on observed user behavior.
Cost
Pricing.
A free plan is available with limited features, with paid plans starting around $32 per month.
At a glance
Quick facts.
- Stack position
- Analytics
- Category
- Analytics Tools, Marketing Tools
- Best for
- SMB, Mid-market, Series A
- Pricing
- A free plan is available with limited features, with paid plans starting around $32 per month.
Subcategories
- Heatmaps
- Session Recording
- User Behavior Analytics
Compare
Hotjar alternatives.
Talk to us: Pick the tool. We run the system around it.
Hotjar is one part of a stack. We build and run the revenue system it plugs into.
Talk to Phi