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Tools · Smartlook

Smartlook

Understand user behavior through session replays and heatmaps.

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AnalyticsAnalyticsMarketing Ops
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Overview

What is Smartlook?

Smartlook provides qualitative analytics through session recordings, heatmaps, and event tracking. Teams use it to see how visitors interact with their website or mobile application. The platform helps identify friction points and improve conversion rates.

Smartlook is a behavioral analytics platform that records user sessions across web and mobile environments. It allows product and marketing teams to watch exactly how people navigate a site, where they click, and when they abandon a page. Heatmaps provide an aggregate view of user engagement, highlighting areas of interest and confusion. Automatic event tracking captures interactions without requiring manual setup for every element. The tool integrates with popular platforms to send behavioral data into existing workflows. Companies rely on it to validate design changes, troubleshoot user experience issues, and increase funnel efficiency.

Fit

Ideal customer profile.

Product-led growth companies and marketing teams that need qualitative user insights to reduce churn and optimize conversion funnels.

  • SMB
  • Mid-market
  • Series A

Capabilities

Key features.

01

Session replay for individual user journeys

02

Click and scroll heatmaps

03

Automatic event tracking

04

Conversion funnel analysis

05

Error tracking and crash reports

06

Mobile app analytics support

07

Custom event and property tracking

08

Integration with third-party tools

09

Visitor feedback collection

Usage

How to use Smartlook.

Teams install a tracking snippet on their site or integrate the SDK into their mobile app. Analysts then review session replays to investigate specific drop-off points or unexpected user paths. Product managers share heatmap reports with designers to inform layout decisions and reduce friction.

Cost

Pricing.

A free tier is available with paid plans scaling by traffic volume and feature access.

At a glance

Quick facts.

Stack position
Analytics
Category
Analytics, Marketing Ops
Best for
SMB, Mid-market, Series A
Pricing
A free tier is available with paid plans scaling by traffic volume and feature access.

Subcategories

  • Behavioral Analytics
  • Heatmaps
  • Session Replay

Pick the tool. We run the system around it.

Smartlook is one part of a stack. Phi builds and operates the revenue system the whole stack plugs into.