Wicked Reports
Wicked Reports is a marketing attribution tool that ties orders and leads to the ad clicks that caused them, for ecommerce and subscription brands and the agencies that run their paid media.
Updated October 2026
Overview: What is Wicked Reports?
Plans start at $499 a month on Measure for brands under $2.5 million in annual revenue, and price rises with revenue (checked October 2026).
It tracks clicks on your own domain, matches them to verified orders from Shopify, BigCommerce, Stripe or Amazon, and separates new customers from repeat buyers down to the campaign and creative. Each week it gives a Scale, Chill or Kill call per channel, and it can send new-customer events back to Meta and Google. It's built for paid media spend, not for B2B pipeline stages.
Fit: Ideal customer profile.
Direct-to-consumer and subscription brands with real paid budgets on Meta, Google or TikTok, and the agencies that report to them. A B2B team that wants to tie campaigns to opportunities and closed deals in a CRM is better served by a B2B attribution tool such as Dreamdata or HockeyStack.
- New customer acquisition cost
- Meta and Google ad budgets
Capabilities
Key features.
01
First-party, click-based tracking on your own domain, including a cookieless mode
02
New versus repeat customer attribution by campaign and creative
03
Cohort and lifetime value reports with unlimited lookback
04
Weekly Scale, Chill or Kill calls for each ad channel
05
Advanced Signal, which sends verified new-customer events to Meta
06
MCP server so ChatGPT or Claude can query the data, plus a built-in Analyst
07
API, Zapier and webhooks for custom carts or older CRMs
Usage
How to use Wicked Reports.
Connect your cart (Shopify, BigCommerce, Stripe or Amazon), your ad accounts (Meta, Google Ads, TikTok, Pinterest, Snapchat and Microsoft Ads) and an email or CRM source such as Klaviyo or Keap, then set up tracking on a subdomain you own. Wicked says reports fill in within 24 to 48 hours. After that, the weekly channel calls show where to move budget.
Cost
Pricing.
$499/ month
These are the prices for brands with up to $2.5 million in trailing 12-month revenue (checked October 2026). Higher revenue bands cost more, and moving into a new band changes the price at renewal. On Measure and Scale, Advanced Signal and 5 Forces AI are $199 a month each. Wicked also says that if logged decisions aren't worth three times your subscription within 90 days, it's free until they are.
Measure
$499.00
- Pre-built funnel views
- Cohort and LTV reports
- Standard ad, cart and CRM integrations
Scale
$699.00
- Everything in Measure
- API integrations and outbound API
- Currency conversion
Maximize
$999.00
- Everything in Scale
- 5 Forces AI and Advanced Signal included
- Custom conversions
- Amazon revenue
Enterprise
$4999.00
- For brands above $50M
- Priority support and implementation
- Dedicated servers and custom SLA
At a glance
Quick facts.
- Stack position
- Analytics
- Category
- Analytics
- Best for
- New customer acquisition cost, Meta and Google ad budgets
- Pricing
- From $499/month
Subcategories
- Attribution Modeling
Questions
Frequently asked.
How much does Wicked Reports cost?
For brands under $2.5 million in annual revenue, Measure is $499 a month, Scale $699 and Maximize $999. Enterprise starts at $4,999 for brands above $50 million. Prices rise with your revenue band (checked October 2026).
Does Wicked Reports work for B2B companies?
It can pull leads from CRMs like Keap and match them to ad clicks, but the product is built around ecommerce orders and new customer acquisition cost. B2B teams that track pipeline by opportunity stage usually pick a B2B attribution tool.
What does Wicked Reports integrate with?
Shopify, BigCommerce, Stripe and Amazon for revenue, Meta, Google Ads, TikTok, Pinterest, Snapchat and Microsoft Ads for spend, and Klaviyo for contacts. An API, Zapier and webhooks cover custom carts and older CRMs.
What are Wicked Reports' limits?
One independent review notes that data is processed overnight, so it's weaker for same-day ad changes, and that the interface feels dated. Tracking on your own subdomain takes real setup, and the $499 entry price plus add-ons is steep for small brands.
What are the alternatives to Wicked Reports?
Triple Whale, Northbeam and Hyros are the ecommerce attribution tools it's most compared with. For ad-to-deal tracking Cometly and Ruler Analytics are options, and Dreamdata and HockeyStack are built for B2B revenue attribution.
Compare
Wicked Reports alternatives.
Talk to us: Pick the tool. We run the system around it.
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