Voluum
Voluum is a cloud-based ad tracker that records visits, clicks and conversions across paid traffic sources and affiliate offers, for affiliate marketers, media buyers and performance agencies.
Updated October 2026
Overview: What is Voluum?
Plans start at $119 a month on Profit billed annually, or about $149 billed monthly, for 1 million tracked events (checked October 2026).
Media buyers send paid traffic through Voluum's tracking links, which log each visit and click, route it to landing pages and offers, and record the conversion when the network or advertiser posts it back. Reports show cost, revenue and profit by campaign, lander, offer, country or device in real time, so a buyer can cut losing placements quickly. Automizer rules can pause or adjust campaigns in connected ad accounts. It's built for affiliate and direct-response buying, not for B2B pipeline attribution.
Fit: Ideal customer profile.
Affiliate marketers, media-buying teams and agencies running paid traffic from native, push, social and search sources to offers, often across many campaigns at once. Pricing scales with tracked events, so it suits buyers with steady volume. B2B companies tracking leads into a CRM need a marketing attribution tool instead.
- Tracking paid traffic to affiliate offers
- Landing page and offer split tests
- Filtering bot and fraud traffic
Capabilities
Key features.
01
Redirect and direct tracking, plus cookieless tracking through postbacks
02
Real-time reports by campaign, lander, offer, traffic source, geo and device
03
Rule-based traffic distribution, plus Traffic Distribution AI that shifts traffic to the best lander and offer
04
Automizer auto-rules and API integrations with Facebook, Google and TikTok ads
05
Anti-fraud kit with bot filtering and a honeypot for suspicious traffic
06
Templates for 50+ traffic sources and 40+ affiliate networks
07
API, an MCP server for AI agents, and iOS and Android apps
Usage
How to use Voluum.
Set up a tracking domain, add your traffic sources and affiliate networks from Voluum's templates, then build campaigns that link landers and offers and paste the tracking URL into your ad platform. Conversions come back through postback URLs or API integrations, and Voluum can migrate campaigns from an older tracker. Connect ad accounts to Automizer to pull costs and run auto-rules; the free Automizer allowance is $1,000 of ad spend on the lower plans.
Cost
Pricing.
$119/ month
Per month on annual billing, as listed on voluum.com (checked October 2026); larger Enterprise, Corporate and Executive plans run from $1,599 to $7,999 a month. Several 2026 pricing guides put monthly billing at $149 for Profit and $349 for Scale. Events over the limit are still tracked and billed, at $0.06 per 1,000 on Profit, and 10 impressions count as one event.
Profit
$119.00
- 1 million events
- 20 active campaigns
- 6 months of data
- Traffic Distribution AI
Scale
$299.00
- 5 million events
- 60 active campaigns
- 12 months of data
Start-up
$539.00
- 10 million events
- API access
- Auto-rules up to $15,000 ad spend
Agency
$799.00
- 25 million events
- 18 months of data
- Technical account management
At a glance
Quick facts.
- Stack position
- Marketing Ops
- Category
- Marketing Tools
- Best for
- Tracking paid traffic to affiliate offers, Landing page and offer split tests, Filtering bot and fraud traffic
- Pricing
- From $119/month
Subcategories
- Attribution Modeling
- Conversion Tracking
Questions
Frequently asked.
How much does Voluum cost?
Profit is $119 a month and Scale $299 a month on annual billing; independent guides list $149 and $349 on monthly billing. Business plans start at $539 a month (checked October 2026).
What happens if I go over my Voluum event limit?
Tracking doesn't stop. Extra events are billed as overage, at $0.06 per 1,000 events on Profit and less on higher plans.
Does Voluum integrate with Facebook and Google Ads?
Yes. Automizer connects to Facebook, Google Ads, TikTok and other sources to sync costs and run auto-rules, and the top plans add Conversion API postbacks for Facebook, Google, TikTok, Bing and Yahoo.
What are Voluum's limits?
Costs rise with tracked events, the Automizer allowance on Profit and Scale covers only $1,000 of ad spend, and API access starts on the $539 Start-up plan. It isn't built for B2B lead and CRM attribution.
What are the alternatives to Voluum?
RedTrack and ClickMagick are other cloud ad trackers built around multi-channel attribution, CPV Lab Pro is self-hosted, and Everflow focuses on running affiliate and partner programs.
Compare
Voluum alternatives.
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