Sparkroom
Sparkroom is performance marketing software for managing pay-per-lead vendors, lead flow and marketing analytics, owned by Digital Media Solutions (DMS) since 2016.
Updated October 2026
Overview: What is Sparkroom?
Sparkroom.com now redirects to the DMS website, and DMS publishes no Sparkroom pricing or plans (checked October 2026).
Sparkroom was built for marketers who buy leads from many vendors and need one place to plan that spend, manage the vendors, capture leads and see which sources perform. DMS bought it in early 2016. Today DMS sells performance marketing and consumer acquisition in insurance, home services and education, and lists Sparkroom only as a login for existing users.
Fit: Ideal customer profile.
Existing users who already log in to Sparkroom through DMS. New buyers can't sign up or see a product page, so a team choosing lead management or attribution software today should look at tools that are sold on their own.
- Pay-per-lead vendor management
- Lead source reporting
Capabilities
Key features.
01
Pay-per-lead media planning across lead vendors
02
Lead vendor management, including forms and vendor invoicing
03
Call tracking alongside form leads
04
Marketing analytics on lead sources
05
Login for existing users through the DMS website
Usage
How to use Sparkroom.
Existing customers sign in through the Sparkroom link in the DMS website footer. There's no public sign-up, product documentation or integration list, so connections to a CRM or ad platform have to be confirmed with DMS directly.
Cost
Pricing.
No public pricing (checked October 2026). Sparkroom.com redirects to digitalmediasolutions.com, which lists Sparkroom only as a customer login, so any pricing is by contract with DMS.
At a glance
Quick facts.
- Stack position
- Marketing Ops
- Category
- Marketing Tools
- Best for
- Pay-per-lead vendor management, Lead source reporting
- Pricing
- No public pricing (checked October 2026). Sparkroom.com redirects to digitalmediasolutions.com, which lists Sparkroom only as a customer login, so any pricing is by contract with DMS.
Subcategories
- Attribution Modeling
- Lead Management
Questions
Frequently asked.
Who owns Sparkroom?
Digital Media Solutions (DMS) acquired Sparkroom in early 2016. DMS filed for Chapter 11 in September 2024 and sold its core business to its existing lenders, and Sparkroom Holdings was one of the entities in that case.
Is Sparkroom still available?
Sparkroom.com now redirects to the DMS website, which lists a Sparkroom login for existing users and no product page, pricing or sign-up (checked October 2026).
What did Sparkroom do?
It managed pay-per-lead marketing: planning spend across lead vendors, managing those vendors and their invoices, capturing form and call leads, and reporting on which sources performed.
What are the alternatives to Sparkroom?
For lead source and spend attribution sold on its own, RedTrack, Wicked Reports and LeadsRx cover ad and channel attribution, and CallRail ties phone calls back to the campaigns that drove them.
Compare
Sparkroom alternatives.
Talk to us: Pick the tool. We run the system around it.
Sparkroom is one part of a stack. We build and run the revenue system it plugs into.
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