Roivenue
Roivenue is a marketing attribution tool that shows which ads and channels drove each order for ecommerce and consumer brands running paid media on several platforms.
Updated October 2026
Overview: What is Roivenue?
Plans start at €999 a month for 750K site visits, priced by traffic rather than ad spend (checked October 2026).
Roivenue pulls cost, click and impression data from more than 70 ad platform connectors and matches it with visits tracked on your own domain. Its AI attribution model sits next to linear, first and last touch models so you can compare them on the same paths. The company has been owned by ScanmarQED, a Dutch marketing analytics firm, since late 2022.
Fit: Ideal customer profile.
Large ecommerce and consumer brands with heavy traffic that spend on two or more ad platforms and want to know which campaigns paid off. The entry price and visit-based plans make it a poor fit for small stores. B2B teams that need revenue tied to CRM opportunities should look at a B2B attribution tool instead.
- Cross-channel ad attribution
- Measuring display and video impressions
- Budget splits across ad platforms
Capabilities
Key features.
01
More than 70 ad platform connectors, refreshed every night
02
First-party tracking on your own domain with three consent modes
03
Synthetic Impressions for views inside Meta, YouTube, TikTok, Snap and Pinterest
04
Path Stitching to join phone and laptop visits into one customer
05
AI attribution compared side by side with linear, first and last touch
06
Budget planning from response curves per channel
07
R-AI questions in plain English and an MCP server for Claude or ChatGPT
Usage
How to use Roivenue.
Connect your ad accounts and add Roivenue's first-party tracking to your site, then pick the conversions you care about, such as orders, leads or sign-ups. Performance managers check ad-level ROAS in dashboards or inside their ad accounts through the Chrome plugin. Attributed conversions can be sent back to the ad platforms, and the data can be exported to BigQuery, Azure or Amazon S3.
Cost
Pricing.
€999
Every plan gets the same product, and the plan only sets the visit allowance and support level (checked October 2026). Add-ons cost extra: a DSP or ad server pixel from €750 a month, returns and margin data from your ERP or CRM from €400 a month, and customer path exports from €500 a month.
Starter
- €999 a month
- All 23 product features
- Onboarding, plus email and chat support
- €350 per extra 250K visits
Plus
- €2,299 a month
- All 23 product features
- A dedicated customer success manager
- €350 per extra 500K visits
Enterprise
- Price set after a call
- All 23 product features
- Extra visits priced in the quote
At a glance
Quick facts.
- Stack position
- Marketing Ops
- Category
- Marketing Tools
- Best for
- Cross-channel ad attribution, Measuring display and video impressions, Budget splits across ad platforms
- Pricing
- €999
Subcategories
- Attribution Modeling
- Data Attribution
Questions
Frequently asked.
How much does Roivenue cost?
Starter is €999 a month for 750K site visits and Plus is €2,299 a month for 2M visits. Enterprise is quoted, starting at 5M visits (checked October 2026). The price doesn't change with your ad spend.
Who owns Roivenue?
ScanmarQED, a marketing analytics company based in the Netherlands, acquired Roivenue in late 2022. Roivenue still runs under its own name and website.
Can Roivenue measure ads that people only saw?
Yes. Synthetic Impressions turns views inside Meta, YouTube, TikTok, Snap and Pinterest into touchpoints, and a paid add-on places a pixel in your DSP or ad server for display and video bought elsewhere.
Does Roivenue work with AI assistants?
R-AI answers plain-English questions inside the app. Roivenue 3 also adds an MCP server, so tools such as Claude or ChatGPT can query your attribution data with your permissions.
What are Roivenue's limits?
The cheapest plan is €999 a month and there's no free trial listed. Margin data from your ERP or CRM and DSP impression tracking are paid add-ons. One independent comparison notes that budget suggestions still have to be applied in each ad platform by hand.
What are the alternatives to Roivenue?
C3 Metrics and Wicked Reports also do multi-touch attribution for advertisers, and Attribution and RedTrack track ad spend against conversions. Dreamdata is the closer pick for B2B teams that measure revenue from CRM deals.
Compare
Roivenue alternatives.
Talk to us: Pick the tool. We run the system around it.
Roivenue is one part of a stack. We build and run the revenue system it plugs into.
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