Attribution

Attribution connects marketing spend to revenue outcomes.

Updated April 2026

AnalyticsAI Marketing ToolsSales Tools

Overview: What is Attribution?

Attribution connects marketing spend to revenue outcomes. It calculates customer acquisition cost and lifetime value in real time. Teams use it to allocate budget across channels with confidence.

Attribution monitors every user interaction from first visit through long-term retention. It links ad spend data to actual payback periods and lifetime value across all channels. Marketing teams can audit full customer funnels and isolate performance by source. The platform integrates directly with major advertising networks and CRM systems. Built for data-driven organizations, it replaces spreadsheet models with auditable, multi-touch attribution. Over one thousand companies rely on it to scale profitably.

Fit: Ideal customer profile.

High-growth B2B, SaaS, and e-commerce teams that need precise multi-touch attribution to optimize marketing budgets.

Seed
Series A
SMB

Capabilities

Key features.

Real-time CAC tracking

CAC payback period analysis

Channel-level cost breakdowns

Full customer funnel audits

Affiliate-driven LTV measurement

Advertising platform integrations

Multi-touch attribution modeling

Custom event tracking

Usage

How to use Attribution.

Connect your advertising platforms, CRM, and analytics tools to the workspace. The system begins tracking visits, clicks, and costs automatically. Teams then review channel-level CAC and LTV dashboards to shift budget toward the highest-return sources.

Cost

Pricing.

$19/ Per active user

Starts at $19/mo for the Shopify plan. HubSpot and Twilio plans start at $49/mo. Free trials available for most tiers.

Hubspot plan

$49.00

Up to 3 seats
Up to 5000 users
Up to 7.5M events
Full funnel tracking
Best for sales teams
14-day trial

Twillio plan

$49.00

Up to 3 seats
Up to 5000 users
Up to 7.5M events
Data-driven startups
Mid-sized companies
No trial specified

Shopify plan

$19.00

Up to 3 seats
Up to 10000 users
Up to 30M events
DTC paid ads
7-day trial
Cost-effective starter

Salesforce plan

$contact for price

Custom seats
Custom users limit
Custom event limit
Enterprise only
Complex tech stacks
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At a glance

Quick facts.

Stack position: Analytics
Category: AI Marketing Tools, Sales Tools
Best for: Seed, Series A, SMB
Pricing: From $19/Per active user

Subcategories

Account Research
Attribution Modeling
Data Attribution
Prospect Insights
Sales Funnel
Sales Reporting

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Questions

Frequently asked.

How do you set up Attribution?

Link your marketing and advertising platforms to start tracking visits, clicks, and spend automatically. Then review the CAC and LTV dashboards to adjust your budget allocation.

What does Attribution cost?

The Shopify plan starts at $19 per month, while HubSpot and Twilio plans start at $49 per month. Salesforce pricing is custom, and annual billing offers a discount.

Why use Attribution over alternatives?

It provides auditable, multi-touch attribution across every channel rather than last-click estimates. This lets teams allocate marketing spend based on actual payback and ROI.

How does the tracking work?

The platform records each user interaction and cost from acquisition through retention. It ties that data back to CAC payback and lifetime value metrics per channel.

Is there a free plan?

There is no free plan. However, HubSpot and Twilio tiers include a 14-day trial, and the Shopify tier offers a 7-day trial.

Does Attribution integrate with other platforms?

It is a preferred partner of Twilio Segment and connects with HubSpot, Shopify, and Salesforce. These integrations allow unified tracking across your entire tech stack.

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