What is Full Circle?
Full Circle delivers campaign and pipeline attribution directly within Salesforce. Teams track every touchpoint from first contact to closed deal. The platform connects marketing spend to revenue outcomes without leaving the CRM.
Full Circle is a Salesforce-native attribution platform that tracks multi-touch engagement across the entire buyer journey. It captures every interaction, from initial campaign response through opportunity closure, and ties those touches to revenue. Marketing and revenue teams use it to understand which channels and campaigns actually drive pipeline. Because it lives inside Salesforce, data stays in one place and reporting stays consistent. The platform supports multiple attribution models so teams can choose the methodology that fits their go-to-market strategy. It eliminates the need for external tools or manual spreadsheet work to connect marketing activity to business results.
Ideal Customer Profile
B2B marketing and revenue operations teams running Salesforce who need clear visibility into campaign attribution and pipeline performance.
Key Features
- Salesforce-native architecture
- Multi-touch attribution modeling
- Campaign influence tracking
- Pipeline measurement by source
- Custom attribution weight options
- Real-time reporting dashboards
- No external data warehouse required
- Supports B2B and B2C workflows
How to use Full Circle
Teams install the application into their Salesforce environment and configure attribution models based on their reporting needs. Marketers map campaigns to pipeline stages and assign credit weights using out-of-the-box or custom models. Leadership reviews dashboards inside Salesforce to see which programs generate qualified pipeline and closed revenue.
Pricing
Pricing not listed; talk to sales.
Pricing is not publicly listed. Contact the sales team for a custom quote.
Frequently Asked Questions
How do teams use Full Circle?
Teams deploy it inside Salesforce to track multi-touch attribution across campaigns and opportunities. They configure models and review pipeline performance in native dashboards.
What does Full Circle cost?
Pricing details are not published on the website. Prospective buyers must contact sales for a tailored quote.
Why choose Full Circle over other attribution tools?
It runs entirely inside Salesforce, which eliminates data sync issues and keeps reporting in one system. Teams get multi-touch attribution without managing a separate platform.
How does Full Circle track attribution?
It captures every campaign touchpoint linked to leads and opportunities within Salesforce. Users assign credit across touches using built-in or custom attribution models.
Is there a free version of Full Circle?
No free plan is mentioned on the website. Interested teams should request a demo to explore trial or pilot options.
Does Full Circle offer partner or agency support?
The vendor works with implementation partners and provides direct expert support for onboarding. Details are available through their sales team.
