Tools · Full Circle

Full Circle

Multi-touch attribution built entirely inside Salesforce.

AnalyticsAI Marketing ToolsAI Sales ToolsData Sources

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Overview

What is Full Circle?

Full Circle delivers campaign and pipeline attribution directly within Salesforce. Teams track every touchpoint from first contact to closed deal. The platform connects marketing spend to revenue outcomes without leaving the CRM.

Full Circle is a Salesforce-native attribution platform that tracks multi-touch engagement across the entire buyer journey. It captures every interaction, from initial campaign response through opportunity closure, and ties those touches to revenue. Marketing and revenue teams use it to understand which channels and campaigns actually drive pipeline. Because it lives inside Salesforce, data stays in one place and reporting stays consistent. The platform supports multiple attribution models so teams can choose the methodology that fits their go-to-market strategy. It eliminates the need for external tools or manual spreadsheet work to connect marketing activity to business results.

Fit

Ideal customer profile.

B2B marketing and revenue operations teams running Salesforce who need clear visibility into campaign attribution and pipeline performance.

Mid-market
Enterprise
Series B+

Capabilities

Key features.

Salesforce-native architecture

Multi-touch attribution modeling

Campaign influence tracking

Pipeline measurement by source

Custom attribution weight options

Real-time reporting dashboards

No external data warehouse required

Supports B2B and B2C workflows

Usage

How to use Full Circle.

Teams install the application into their Salesforce environment and configure attribution models based on their reporting needs. Marketers map campaigns to pipeline stages and assign credit weights using out-of-the-box or custom models. Leadership reviews dashboards inside Salesforce to see which programs generate qualified pipeline and closed revenue.

Cost

Pricing.

Pricing not listed; talk to sales.

Pricing is not publicly listed. Contact the sales team for a custom quote.

At a glance

Quick facts.

Stack position: Analytics
Category: AI Marketing Tools, AI Sales Tools, Data Sources, Sales Tools
Best for: Mid-market, Enterprise, Series B+
Pricing: Pricing not listed; talk to sales.

Subcategories

AI Data Insights
Attribution Modeling
Data Attribution
Integrations & Workflows

Questions

Frequently asked.

How do teams use Full Circle?

Teams deploy it inside Salesforce to track multi-touch attribution across campaigns and opportunities. They configure models and review pipeline performance in native dashboards.

What does Full Circle cost?

Pricing details are not published on the website. Prospective buyers must contact sales for a tailored quote.

Why choose Full Circle over other attribution tools?

It runs entirely inside Salesforce, which eliminates data sync issues and keeps reporting in one system. Teams get multi-touch attribution without managing a separate platform.

How does Full Circle track attribution?

It captures every campaign touchpoint linked to leads and opportunities within Salesforce. Users assign credit across touches using built-in or custom attribution models.

Is there a free version of Full Circle?

No free plan is mentioned on the website. Interested teams should request a demo to explore trial or pilot options.

Does Full Circle offer partner or agency support?

The vendor works with implementation partners and provides direct expert support for onboarding. Details are available through their sales team.

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