CallTrackingMetrics
CallTrackingMetrics connects inbound calls and texts to the marketing campaigns that generated them.
Updated April 2026
Overview: What is CallTrackingMetrics?
Teams use it to route leads, score conversations, and tie ad spend to closed revenue. The platform combines call tracking with AI-driven analysis in one interface.
CallTrackingMetrics assigns dynamic phone numbers to ads, landing pages, and campaigns so every inbound call can be traced back to its source. It records and transcribes conversations, then applies AI to surface insights about lead quality and agent performance. Smart routing rules send each caller to the right rep based on criteria like location, time, or skill set. Integrations with Google Ads, Analytics, Salesforce, and Gong push call data into existing workflows. Managers can coach reps in real time using live call monitoring and automated scoring. The result is a closed loop between marketing spend and sales outcomes.
Fit: Ideal customer profile.
Marketing and sales teams at startups, agencies, and SMBs that rely on inbound calls and want clear attribution from ad to revenue.
- Seed
- SMB
- Mid-market
Capabilities
Key features.
01
Dynamic call tracking numbers
02
AI transcription and conversation analysis
03
Ad-level call attribution
04
Intelligent lead routing
05
Real-time coaching and scoring
06
Google Ads and Analytics sync
07
Form submission tracking
08
Custom automation triggers
09
White-label partner options
Usage
How to use CallTrackingMetrics.
Create an account, provision tracking numbers, and assign them to specific channels or campaigns. Configure routing rules to distribute leads across your sales team. Review AI-generated transcripts and scores to identify coaching opportunities and measure campaign ROI.
Cost
Pricing.
$65/ Per seat
Starts at $65 per workspace per month billed annually. A 62-day trial is available.
Marketing Lite
$65.00
- Unlimited users
- Call & text source
- Standard call recording
- Manual call scoring
- Google/Microsoft integration
- Basic support access
Marketing Pro
$149.00
- Includes Lite features
- 5,000 form submits
- 3,000 transcribed mins
- Custom AI analysis
- Automation triggers
- Premium marketing APIs
Sales Engage
$274.00
- Includes Pro features
- Unlimited sub-accounts
- Custom VOIP softphone
- 3,000 transcribed mins
- Advanced routing/tools
- Salesforce & Gong
Enterprise
$1999.00
- Includes Sales Engage
- Dedicated account team
- 20 hrs professional svc
- Premium tech support
- Flexible invoicing
- Version history access
At a glance
Quick facts.
- Stack position
- Call Intelligence
- Category
- AI Marketing Tools, AI Sales Tools, Sales Tools
- Best for
- Seed, SMB, Mid-market
- Pricing
- From $65/Per seat
Subcategories
- AI Data Insights
- Attribution Modeling
- Sales Reporting
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Questions
Frequently asked.
How do you get started with CallTrackingMetrics?
Sign up, assign tracking numbers to your campaigns, and configure routing rules. The platform then captures calls, texts, and chats for analysis and lead management.
What does CallTrackingMetrics cost?
Plans range from $65 per month for Marketing Lite up to $1,999 per month for Enterprise, billed annually with usage fees. A 62-day trial is available for new accounts.
Why use CallTrackingMetrics over alternatives?
It combines granular call attribution with AI-driven conversation insights and flexible routing. Teams can directly link ad spend to sales outcomes and coach reps from real data.
How does CallTrackingMetrics attribute calls to campaigns?
It places dynamic phone numbers on your ads and landing pages, records the resulting conversations, and ties each call back to the specific source campaign.
Is there a free plan for CallTrackingMetrics?
There is no permanent free plan. New accounts that sign up during promotional periods may receive waived subscription fees for a limited time.
Does CallTrackingMetrics offer a partner or reseller program?
Yes. Partners get flexible sub-accounts, white-label branding options, and access to a broader partner ecosystem for managed service providers.
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