What is CallTrackingMetrics?
CallTrackingMetrics connects inbound calls and texts to the marketing campaigns that generated them. Teams use it to route leads, score conversations, and tie ad spend to closed revenue. The platform combines call tracking with AI-driven analysis in one interface.
CallTrackingMetrics assigns dynamic phone numbers to ads, landing pages, and campaigns so every inbound call can be traced back to its source. It records and transcribes conversations, then applies AI to surface insights about lead quality and agent performance. Smart routing rules send each caller to the right rep based on criteria like location, time, or skill set. Integrations with Google Ads, Analytics, Salesforce, and Gong push call data into existing workflows. Managers can coach reps in real time using live call monitoring and automated scoring. The result is a closed loop between marketing spend and sales outcomes.
Ideal Customer Profile
Marketing and sales teams at startups, agencies, and SMBs that rely on inbound calls and want clear attribution from ad to revenue.
Key Features
- Dynamic call tracking numbers
- AI transcription and conversation analysis
- Ad-level call attribution
- Intelligent lead routing
- Real-time coaching and scoring
- Google Ads and Analytics sync
- Form submission tracking
- Custom automation triggers
- White-label partner options
How to use CallTrackingMetrics
Create an account, provision tracking numbers, and assign them to specific channels or campaigns. Configure routing rules to distribute leads across your sales team. Review AI-generated transcripts and scores to identify coaching opportunities and measure campaign ROI.
Pricing
Starts at $65 per workspace per month billed annually. A 62-day trial is available.
Frequently Asked Questions
How do you get started with CallTrackingMetrics?
Sign up, assign tracking numbers to your campaigns, and configure routing rules. The platform then captures calls, texts, and chats for analysis and lead management.
What does CallTrackingMetrics cost?
Plans range from $65 per month for Marketing Lite up to $1,999 per month for Enterprise, billed annually with usage fees. A 62-day trial is available for new accounts.
Why use CallTrackingMetrics over alternatives?
It combines granular call attribution with AI-driven conversation insights and flexible routing. Teams can directly link ad spend to sales outcomes and coach reps from real data.
How does CallTrackingMetrics attribute calls to campaigns?
It places dynamic phone numbers on your ads and landing pages, records the resulting conversations, and ties each call back to the specific source campaign.
Is there a free plan for CallTrackingMetrics?
There is no permanent free plan. New accounts that sign up during promotional periods may receive waived subscription fees for a limited time.
Does CallTrackingMetrics offer a partner or reseller program?
Yes. Partners get flexible sub-accounts, white-label branding options, and access to a broader partner ecosystem for managed service providers.
