What is HockeyStack?
HockeyStack connects sales and marketing data into a single view. Teams use it to build custom reports, run multi-touch attribution, and surface AI-driven account insights. The platform targets B2B organizations that need clearer pipeline visibility.
HockeyStack centralizes go-to-market data from online and offline sources into one analytics layer. Users can choose from nine attribution models to understand which activities drive revenue. Built-in AI agents analyze buyer journeys, score accounts, and generate reports in seconds. Automated workflows let teams act on those insights without switching tools. The platform replaces fragmented spreadsheets and disconnected dashboards with a unified reporting environment. Companies like ActiveCampaign and Honeycomb rely on it to align marketing and sales efforts around shared data.
Ideal Customer Profile
Marketing, sales, and GTM teams at startups and scale-ups who need unified attribution and AI-driven pipeline insights.
Key Features
- Unifies all GTM data in one place
- Nine attribution models available
- AI agents score and analyze accounts
- Custom reports built in seconds
- Automates outbound sales workflows
- Multi-touch buyer journey modeling
- Integrates online and offline data
- Unlimited dashboards on paid plans
- AI-powered instant account insights
How to use HockeyStack
Connect your website, CRM, ad platforms, and other data sources to the platform. Use the AI agents to analyze accounts, model buyer journeys, and build automated outbound workflows. Create custom dashboards to share attribution insights across marketing and sales teams.
Pricing
Pricing not listed; talk to sales.
Pricing is not publicly listed and requires a conversation with the sales team.
Frequently Asked Questions
How do you get started with HockeyStack?
Connect your website and existing data sources to the platform. Then use the AI agents to analyze accounts, score leads, and build automated workflows.
What does HockeyStack cost?
Pricing details are not published and require contacting the sales team. Plans are custom-built based on company needs and data volume.
Why should teams choose HockeyStack?
It combines unified GTM data, AI-driven insights, and multi-touch attribution in a single platform. Most teams see measurable ROI within 90 days of onboarding.
How does HockeyStack work under the hood?
The platform integrates data from online and offline sources, then applies AI to build reports and model buyer journeys. It also automates marketing and sales workflows based on those insights.
Is there a free version of HockeyStack?
HockeyStack offers free standalone tools like the Account Research Tool. The full analytics platform requires a paid plan.
Does HockeyStack integrate with existing tools?
Yes, it connects with major GTM and CRM platforms out of the box. Hundreds of revenue teams use it alongside their existing sales and marketing stack.
