What is Demandbase?
Demandbase is an account-based marketing platform that processes over 500 billion signals monthly. It combines account intelligence, advertising, and sales intelligence into a unified system. The platform helps B2B teams identify prospects showing buying intent and engage them across multiple channels.
Demandbase provides a comprehensive suite of tools designed for account-based marketing and intent-driven engagement. The platform draws from multiple data sources to deliver account intelligence, allowing teams to prioritize accounts that are actively in-market. Its Advertising Cloud includes a native B2B demand-side platform for targeted campaigns. The Sales Intelligence Cloud equips representatives with actionable insights on target accounts. Additional capabilities include web personalization and orchestration features that coordinate outreach across channels. Demandbase has been recognized as a leader in both the Gartner Magic Quadrant for ABM and the Forrester Wave for Intent Data Providers.
Ideal Customer Profile
B2B organizations with dedicated account-based marketing programs and sufficient budget for a full-stack intent and advertising platform.
Key Features
- Processes over 500 billion intent signals monthly
- Account identification and firmographic data enrichment
- Native B2B demand-side platform for advertising
- Sales Intelligence Cloud for representative workflows
- Web personalization based on account-level data
- Cross-channel orchestration capabilities
- Real-time intent signal monitoring
- Integration with major CRM and marketing automation platforms
- Account-based advertising and retargeting
- Named a Leader by Gartner and Forrester in ABM and intent categories
How to use Demandbase
Teams typically integrate the platform with their existing CRM and marketing automation systems to unify account data. Marketers build audience segments based on intent signals and firmographic criteria, then deploy targeted advertising campaigns. Sales representatives use the intelligence feeds to identify high-priority accounts and time their outreach to align with observed buying behavior.
Pricing
Pricing starts at approximately $50,000 per year, positioning it as an enterprise-grade investment.
