Tools · Demandbase

Demandbase

Enterprise ABM platform combining intent signals, advertising, and sales intelligence.

Intent DataMarketing ToolsSales Tools

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Overview

What is Demandbase?

Demandbase is an account-based marketing platform that processes over 500 billion signals monthly. It combines account intelligence, advertising, and sales intelligence into a unified system. The platform helps B2B teams identify prospects showing buying intent and engage them across multiple channels.

Demandbase provides a comprehensive suite of tools designed for account-based marketing and intent-driven engagement. The platform draws from multiple data sources to deliver account intelligence, allowing teams to prioritize accounts that are actively in-market. Its Advertising Cloud includes a native B2B demand-side platform for targeted campaigns. The Sales Intelligence Cloud equips representatives with actionable insights on target accounts. Additional capabilities include web personalization and orchestration features that coordinate outreach across channels. Demandbase has been recognized as a leader in both the Gartner Magic Quadrant for ABM and the Forrester Wave for Intent Data Providers.

Fit

Ideal customer profile.

B2B organizations with dedicated account-based marketing programs and sufficient budget for a full-stack intent and advertising platform.

Mid-market
Enterprise

Capabilities

Key features.

Processes over 500 billion intent signals monthly

Account identification and firmographic data enrichment

Native B2B demand-side platform for advertising

Sales Intelligence Cloud for representative workflows

Web personalization based on account-level data

Cross-channel orchestration capabilities

Real-time intent signal monitoring

Integration with major CRM and marketing automation platforms

Account-based advertising and retargeting

Named a Leader by Gartner and Forrester in ABM and intent categories

Usage

How to use Demandbase.

Teams typically integrate the platform with their existing CRM and marketing automation systems to unify account data. Marketers build audience segments based on intent signals and firmographic criteria, then deploy targeted advertising campaigns. Sales representatives use the intelligence feeds to identify high-priority accounts and time their outreach to align with observed buying behavior.

Cost

Pricing.

Pricing starts at approximately $50,000 per year, positioning it as an enterprise-grade investment.

At a glance

Quick facts.

Stack position: Intent Data
Category: Marketing Tools, Sales Tools
Best for: Mid-market, Enterprise
Pricing: Pricing starts at approximately $50,000 per year, positioning it as an enterprise-grade investment.

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