ZenABM

ZenABM is an ABM tool that shows which companies engage with your LinkedIn ads, scores those accounts and syncs them to your CRM, for B2B marketers and small growth teams running ABM on LinkedIn.

Updated October 2026

Intent DataMarketing Tools

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Overview: What is ZenABM?

Plans start at $59 a month on Starter, with a 37-day free trial (checked October 2026).

LinkedIn's own reporting tells you how an ad performed, not which target accounts saw it and kept engaging. ZenABM pulls company-level engagement from the LinkedIn Ads API, scores each account by engagements against impressions, and moves accounts through ABM stages you define. It also tracks Google Ads, Reddit Ads, organic traffic and referrals from AI chat tools. Pricing doesn't depend on ad spend and there's no markup on your ads.

Fit: Ideal customer profile.

A marketer or small growth team whose ABM program runs mostly on LinkedIn Ads and who wants engaged accounts in the CRM so sales can follow up. It isn't built for teams that need third-party intent data beyond their own ads, or coordinated campaigns across email and display networks.

Account-level LinkedIn ad engagement
ABM stage tracking in HubSpot or Salesforce
Telling SDRs which accounts are warming up

Capabilities

Key features.

Company-level engagement from LinkedIn Ads, with 90 days of history pulled on connect

Account scoring based on engagements divided by impressions, customizable above Starter

User-defined ABM stages that mix engagement windows with CRM lifecycle stage

Intent tags you set on campaigns or creatives, applied to every company that engages

Revenue attribution dashboards across LinkedIn, Google Ads, Reddit Ads and organic traffic

Zena, an AI assistant that answers questions on ad data and can create or pause ads

API, webhooks and an MCP server for Claude, ChatGPT and other AI assistants

Usage

How to use ZenABM.

Connect the LinkedIn Ads account, then sync HubSpot or Salesforce, which are the two native, two-way CRM integrations. ZenABM also lists Attio, and an independent review says Clay, Attio and Pipedrive are reached through webhooks. Set your scoring and stage thresholds, then send engaged accounts to SDRs or to Clay for contact enrichment.

Cost

Pricing.

$59/ month

Prices in USD per month (checked October 2026). Annual billing gives two months free, for example $120 a year off Starter. Pricing doesn't depend on ad spend. ZenABM changed its tiers in 2026, so older listings showing Pro at $149 are out of date.

Starter

$59.00

1 ABM campaign
10 Zena chats a day
Default account scoring

Growth

$159.00

Up to 3 ABM campaigns
50 Zena chats a day
Custom scoring and intent

Pro

$399.00

Unlimited campaigns
Unlimited Zena chats
Separate dashboards per campaign

Agency

$479.00

Unlimited campaigns
Workspaces for 3 or more brands
Dashboards per workspace

At a glance

Quick facts.

Stack position: Intent Data
Category: Marketing Tools
Best for: Account-level LinkedIn ad engagement, ABM stage tracking in HubSpot or Salesforce, Telling SDRs which accounts are warming up
Pricing: From $59/month

Subcategories

Account-Based Marketing
Intent Signals

Questions

Frequently asked.

How much does ZenABM cost?

Starter is $59 a month, Growth $159, Pro $399 and Agency $479, with two months free on annual billing and a 37-day trial (checked October 2026).

Does ZenABM integrate with HubSpot and Salesforce?

Yes. Both are native, two-way syncs, so engaged accounts and ABM stages show up in the CRM. Other tools such as Clay and Pipedrive are reached through webhooks.

Where does ZenABM's intent data come from?

From your own ads. It reads which companies engage with your LinkedIn campaigns through the LinkedIn Ads API, and intent topics are labels you put on campaigns or creatives. It doesn't sell third-party intent data or use reverse-IP lookups.

What are ZenABM's limits?

Starter allows one ABM campaign and Growth three, so teams running several programs land on Pro. Its data depends on LinkedIn's API, the API returns only the latest 500 events from its sources endpoint, and some G2 reviewers mention slow data loads.

What are the alternatives to ZenABM?

Fibbler also focuses on LinkedIn ad attribution, and Factors adds website visitor identification. 6sense and Demandbase are enterprise ABM platforms with third-party intent data and much larger contracts.

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