Vector

Vector is an account-based marketing platform that identifies the people behind website visits and other buying signals, scores target accounts by buying stage and builds contact-level ad audiences, for B2B marketing teams running ABM.

Updated October 2026

Intent DataData SourcesMarketing Tools

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Overview: What is Vector?

Pricing is one annual contract starting at $36,000 a year, with unlimited seats (checked October 2026).

Vector began as contact-level website visitor identification and has since rebuilt itself around ABM. It tracks more than 30 signals, from site visits and research intent to job changes and funding news, and puts each account into one of five buying stages with the evidence shown. Marketing then syncs audiences of the actual buying committee to LinkedIn, Google, Meta and Reddit. In a revenue team it sits between marketing and sales: it decides which accounts get ad spend, and tells sales who is active inside them.

Fit: Ideal customer profile.

B2B marketing and demand generation teams with a defined target account list and a paid media budget, who want ads to reach named buyers rather than whole companies. At $36,000 a year and up, it fits teams already spending seriously on LinkedIn and paid social. A small team that only wants to see who visited the site can start with a cheaper visitor identification tool.

Account-based advertising
Contact-level visitor identification
Showing marketing's influence on deals

Capabilities

Key features.

Contact-level identification of website visitors: name, title, email and company

30+ buying signals, including intent surges, job changes, champion moves and funding news

Daily account scoring into five buying stages, with the evidence behind each move

Contact-level ad audiences synced to LinkedIn, Google, Meta and Reddit

Sales notifications when tracked accounts or contacts become active

Stories: deal-level reports linking campaigns to closed-won revenue

Single sign-on and unlimited seats on every plan

Usage

How to use Vector.

Install Vector's tracking pixel on your site, upload or build your target account list, and turn on the signals you want to pay for. Connect your CRM (HubSpot deal stages feed account scoring) and your ad accounts, then push stage-based audiences to LinkedIn, Google, Meta or Reddit. Vector also feeds contact data into other tools: Common Room's visitor identification is powered by Vector, and UserGems and HockeyStack list integrations.

Cost

Pricing.

$36000/ year

Vector sells one annual contract starting at $36,000 a year (checked October 2026). Signals, scoring and advertising are priced by usage; buying-group enrichment, stories, sales alerts, integrations and SSO are included, and seats are unlimited. One independent comparison lists the Growth and Scale presets at $60,000 and $96,000 a year; your quote depends on account count and traffic.

Starter

$36000.00

Whole platform included
Unlimited seats
Usage sized to a smaller target account list

Growth

Same features as Starter
More accounts, signals and audience size

Scale

Same features as Starter
Largest usage preset

At a glance

Quick facts.

Stack position: Intent Data
Category: Data Sources, Marketing Tools
Best for: Account-based advertising, Contact-level visitor identification, Showing marketing's influence on deals
Pricing: From $36000/year

Subcategories

Account-Based Marketing
Intent Signals
Visitor Identification

Questions

Frequently asked.

How much does Vector cost?

Vector starts at $36,000 a year on an annual contract, with unlimited seats. The final price depends on how many accounts you score, how many signals you turn on and how large your ad audiences are (checked October 2026).

Is Vector the same as the old website visitor identification tool?

Yes. Vector started with contact-level visitor identification and repositioned around ad audiences in 2025 and full ABM in 2026. Visitor identification is still part of the platform.

Does Vector integrate with HubSpot?

Yes. Vector uses HubSpot deal stages as evidence in its account scoring, and it syncs audiences to LinkedIn, Google, Meta and Reddit.

What are Vector's limits?

The $36,000 starting price rules out small teams, there's no free trial, and contact-level identification depends on matching visitors to profiles, so expect only part of your traffic to resolve to a named person. It's built for marketing-led ABM, not for running outbound sequences.

What are the alternatives to Vector?

6sense and Demandbase are the established ABM platforms built around account-level intent. RB2B and Warmly focus on identifying website visitors for sales follow-up, and Fibbler ties LinkedIn ad engagement to pipeline in your CRM.

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