RB2B

RB2B identifies the specific individuals visiting your website rather than just providing company-level data.

Updated April 2026

SignalMarketing ToolsSales Tools

Overview: What is RB2B?

The platform matches visitor IP addresses to professional LinkedIn profiles. Teams use this buyer signal data to reach out to warm prospects who have already shown interest.

RB2B operates as a buyer signal platform that reveals the identities of anonymous website traffic at the individual person level. When someone visits your site, the tool cross-references their digital footprint to return their name, employer, and LinkedIn profile URL. This granular identification capability allows sales and marketing teams to bypass traditional form fills entirely. Users receive alerts directly in Slack whenever a new qualified visitor lands on their pages. The platform offers a freemium tier, making it accessible for teams wanting to test visitor identification without an initial investment. By turning unknown web traffic into actionable contacts, the tool creates new outbound opportunities from existing inbound interest.

Fit: Ideal customer profile.

B2B sales and marketing teams seeking to convert anonymous website traffic into actionable outbound leads will find the most value in this platform.

Seed
Series A
SMB

Capabilities

Key features.

Person-level visitor identification

LinkedIn profile matching for identified contacts

Real-time Slack alerts for new visitors

Freemium plan available for initial testing

Bypasses traditional form submission requirements

Company and job title data enrichment

Daily visitor digest reporting

CRM integration capabilities

Usage

How to use RB2B.

Sales and marketing teams install a tracking script on their website to begin capturing visitor data. Once active, the platform sends real-time Slack notifications containing the LinkedIn profiles of identified visitors. Representatives can then use these alerts to initiate timely outreach to prospects who have demonstrated intent by browsing specific pages.

Cost

Pricing.

RB2B offers a freemium tier with paid plans available for higher volume identification needs.

At a glance

Quick facts.

Stack position: Signal
Category: Marketing Tools, Sales Tools
Best for: Seed, Series A, SMB
Pricing: RB2B offers a freemium tier with paid plans available for higher volume identification needs.

Subcategories