What is Anteriad?
Anteriad provides B2B intent data and demand generation solutions for enterprise marketing and sales organizations. The platform identifies accounts actively researching products or services, enabling teams to prioritize outreach based on real buying signals. It was recognized as a Strong Performer in The Forrester Wave for Intent Data Providers for B2B, Q1 2025.
Anteriad operates a global B2B intelligence platform that captures and analyzes behavioral signals across a wide network of publisher and data partners. The company focuses on helping marketing and sales teams identify in-market accounts by tracking content consumption and research activity. Its solutions cover intent data, audience expansion, and programmatic advertising to support full-funnel demand generation. Anteriad reported a 122% increase in its global audience reach, reflecting continued investment in data coverage and signal quality. The platform is designed to integrate with existing marketing automation and CRM systems, allowing teams to activate intent insights within their standard workflows. Organizations typically use it to align sales and marketing efforts around accounts demonstrating genuine purchase interest.
Ideal Customer Profile
Mid-market and enterprise B2B organizations seeking to align sales and marketing around intent-driven account targeting and demand generation.
Key Features
- B2B intent data from global publisher network
- Account-level buying signal identification
- Audience expansion and lookalike modeling
- Programmatic advertising capabilities
- CRM and marketing automation integrations
- Forrester-recognized intent data provider
- Full-funnel demand generation support
- Global audience reach with growing coverage
- Custom audience segmentation
- Real-time behavioral signal tracking
How to use Anteriad
Teams integrate Anteriad intent signals into their marketing automation platforms and CRMs to build account-based targeting lists. Marketing uses the data to serve relevant ads and content to accounts showing buying signals, while sales prioritizes outreach to accounts with the highest engagement scores.
Pricing
Pricing not publicly listed.
