Ruler Analytics
Ruler Analytics is a marketing attribution and measurement tool that tracks each visitor's path and ties form fills, phone calls and live chats to revenue in the CRM, for B2B marketing teams and agencies.
Updated October 2026
Overview: What is Ruler Analytics?
Indicative pricing starts at $400 a month for sites with up to 10,000 monthly visits, or $360 a month on an annual deal (checked October 2026).
Ruler is a UK company, founded in 2012 and based in Liverpool. It captures first-party data on your site, matches leads to opportunities and closed revenue in the CRM, then sends that revenue back to the ad platforms and reporting tools. Higher plans add data-driven attribution and impression attribution, marketing mix modeling and a budget scenario planner. It sits on the marketing side, next to the CRM and ad accounts.
Fit: Ideal customer profile.
Marketing teams and agencies whose leads come in through forms, calls and chat, then close in a CRM such as Salesforce or HubSpot, and who need to show which channels produced revenue. It's less useful for an outbound-led team with little website traffic, and pricing scales with traffic, so high-volume sites should get a quote.
- Inbound leads that close offline
- Call tracking attribution
- Reporting revenue by channel
Capabilities
Key features.
01
First-party visitor tracking tied to CRM opportunities and revenue
02
Dynamic call tracking, plus form and live chat tracking
03
First click, last click, linear, time decay and position based models
04
Data-driven attribution and impression attribution on Medium and above
05
Marketing mix modeling with a budget scenario planner on Advanced
06
Offline conversions such as sales calls, trade shows and webinars
07
Revenue sent back to Google, Microsoft, Meta, LinkedIn and other ad platforms
Usage
How to use Ruler Analytics.
Add Ruler's tracking tag, directly or through Google Tag Manager, then connect forms, call tracking and live chat. Link the CRM so leads match to opportunities and revenue stages: Ruler lists Salesforce, HubSpot, Dynamics 365, Pipedrive, Zoho, Monday, Sugar and Capsule. Connect the ad accounts, and push data to Snowflake, BigQuery, Looker Studio, Power BI or Tableau. Every plan includes white-glove onboarding.
Cost
Pricing.
$400/ month
Ruler calls these prices indicative: they scale with monthly traffic and your data and integration needs (checked October 2026). Annual deals save 10%, and agency partner rates are available. Every plan includes phone, email and chat support, a dedicated customer success manager and white-glove onboarding.
Small
$400.00
- Up to 10,000 visits a month
- Multi-touch attribution
- Integrations and activation
- $360 a month on an annual deal
Medium
$668.00
- Up to 50,000 visits a month
- Advanced segmentation
- Data-driven attribution and impression attribution
- $601 a month on an annual deal
Large
$1326.00
- Up to 100,000 visits a month
- Everything in Medium
- $1,193 a month on an annual deal
Advanced
$2000.00
- Over 100,000 visits a month
- Marketing mix modeling
- AI analyst and media planner agent
- $1,800 a month on an annual deal
At a glance
Quick facts.
- Stack position
- Analytics
- Category
- Marketing Tools
- Best for
- Inbound leads that close offline, Call tracking attribution, Reporting revenue by channel
- Pricing
- From $400/month
Subcategories
- Data Attribution
Questions
Frequently asked.
How much does Ruler Analytics cost?
Indicative pricing starts at $400 a month for up to 10,000 monthly visits and reaches $2,000 a month for over 100,000, with 10% off on annual deals. Final pricing depends on traffic and integrations.
Does Ruler Analytics do call tracking?
Yes. It includes dynamic call tracking and also works with third-party call tracking providers, so calls are attributed alongside forms and live chat.
Does Ruler Analytics integrate with HubSpot and Salesforce?
Yes. Its CRM list includes Salesforce, HubSpot, Dynamics 365, Pipedrive, Zoho, Monday, Sugar and Capsule, and it reads opportunity and revenue stages from them.
What are Ruler Analytics' limits?
There's no free trial, and setup takes real work because CRM data has to be mapped. Reviewers describe the interface as dated with limited report customization, and some report 12-month contract terms.
What are the alternatives to Ruler Analytics?
Dreamdata and HockeyStack focus on B2B revenue attribution across every touchpoint, CallRail centers on call tracking, and Wicked Reports links revenue to ad spend.
Compare
Ruler Analytics alternatives.
Talk to us: Pick the tool. We run the system around it.
Ruler Analytics is one part of a stack. We build and run the revenue system it plugs into.
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