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Tools · Penny

Penny

Automate prospecting and follow-ups for social sellers.

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Sales EngagementAI Sales ToolsSales Tools
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Overview

What is Penny?

Penny is an AI-driven platform built for social selling and direct sales teams. It automates daily prospecting tasks and generates outreach scripts. The tool helps sellers manage contacts, track follow-ups, and close more deals.

Penny provides a mobile and web application designed for social sellers, distributors, and direct sales organizations. The platform uses artificial intelligence to generate daily action plans and outreach scripts tailored to each seller's pipeline. Users can manage contacts, automate follow-up sequences, and track team tasks from a single interface. Customized learning modules help onboard new sellers and improve performance over time. The tool also supports influencer and affiliate management alongside business intelligence integrations. Companies like Juice Plus+ and Mannatech rely on Penny to drive new business and repeat customer revenue.

Fit

Ideal customer profile.

Social sellers, distributors, and direct sales organizations looking to automate prospecting and manage customer relationships at scale.

  • Seed
  • SMB
  • Mid-market

Capabilities

Key features.

01

AI-generated daily to-do lists

02

Automated prospecting task management

03

AI-based outreach script generation

04

Contact and pipeline tracking

05

Customized onboarding and learning modules

06

Influencer and affiliate management

07

Business intelligence integrations

08

Multi-message SMS capabilities

09

Mobile and web access

10

Enterprise API and custom integrations

Usage

How to use Penny.

Teams start by importing their contacts and setting up their sales pipeline inside the platform. Each day, the AI generates a prioritized to-do list with suggested scripts for outreach and follow-ups. Sellers work through their tasks on mobile or desktop while managers track team progress and onboarding completion.

Cost

Pricing.

$6.99/ Pricing type not listed.

Free Essential plan available. Thrive plan starts at $6.99 per user per month. Custom enterprise pricing available.

Essential

$0.00

Thrive

$6.99

Partnership

$Custom

At a glance

Quick facts.

Stack position
Sales Engagement
Category
AI Sales Tools, Sales Tools
Best for
Seed, SMB, Mid-market
Pricing
From $6.99/Pricing type not listed.

Subcategories

  • AI Funnel Builders
  • AI Lead Management
  • AI Sales Funnel
  • Sales Funnel

Questions

Frequently asked.

What is Penny used for?

Penny helps social sellers manage daily tasks, track prospects, and automate follow-ups. It serves as a central hub for contact management and relationship building.

How much does Penny cost?

The Essential plan is free, while the Thrive plan costs $6.99 per user per month billed annually. Custom pricing is available for enterprise deployments.

Why should teams choose Penny?

Penny automates repetitive sales tasks and provides AI-generated scripts to speed up outreach. It helps sellers stay consistent with follow-ups and customer care.

How does Penny work day to day?

The platform generates AI-based daily to-do lists and suggested outreach scripts. Sellers use these to prospect, follow up, and manage relationships without manual planning.

Is there a free version of Penny?

Yes, the Essential plan is free and designed for new sellers with a small customer base. Paid upgrades unlock advanced features for larger operations.

Does Penny offer enterprise partnerships?

Penny supports enterprise clients with custom integrations, back-office connectivity, and dedicated account management. Partnership plans are tailored to each organization's rollout needs.

Pick the tool. We run the system around it.

Penny is one part of a stack. Phi builds and operates the revenue system the whole stack plugs into.