Penny
Penny is an AI-driven platform built for social selling and direct sales teams.
Updated April 2026
Overview: What is Penny?
It automates daily prospecting tasks and generates outreach scripts. The tool helps sellers manage contacts, track follow-ups, and close more deals.
Penny provides a mobile and web application designed for social sellers, distributors, and direct sales organizations. The platform uses artificial intelligence to generate daily action plans and outreach scripts tailored to each seller's pipeline. Users can manage contacts, automate follow-up sequences, and track team tasks from a single interface. Customized learning modules help onboard new sellers and improve performance over time. The tool also supports influencer and affiliate management alongside business intelligence integrations. Companies like Juice Plus+ and Mannatech rely on Penny to drive new business and repeat customer revenue.
Fit: Ideal customer profile.
Social sellers, distributors, and direct sales organizations looking to automate prospecting and manage customer relationships at scale.
- Seed
- SMB
- Mid-market
Capabilities
Key features.
01
AI-generated daily to-do lists
02
Automated prospecting task management
03
AI-based outreach script generation
04
Contact and pipeline tracking
05
Customized onboarding and learning modules
06
Influencer and affiliate management
07
Business intelligence integrations
08
Multi-message SMS capabilities
09
Mobile and web access
10
Enterprise API and custom integrations
Usage
How to use Penny.
Teams start by importing their contacts and setting up their sales pipeline inside the platform. Each day, the AI generates a prioritized to-do list with suggested scripts for outreach and follow-ups. Sellers work through their tasks on mobile or desktop while managers track team progress and onboarding completion.
Cost
Pricing.
$6.99
Free Essential plan available. Thrive plan starts at $6.99 per user per month. Custom enterprise pricing available.
Essential
$0.00
- Free plan
- Best for new sellers
- Customers <6
- Custom content 1
- Custom lists 1
- Mobile & web access
Thrive
$6.99
- Best for business builders
- Manage large base
- Multi-message SMS
- Priority support
- Learning & onboarding
- Video tutorials
Partnership
$Custom
- Enterprise rollout
- Back office integration
- Custom integrations & API
- Team onboarding
- Dedicated account management
- Corporate branding
At a glance
Quick facts.
- Stack position
- Sales Engagement
- Category
- AI Sales Tools, Sales Tools
- Best for
- Seed, SMB, Mid-market
- Pricing
- From $6.99
Subcategories
- AI Funnel Builders
- AI Lead Management
- AI Sales Funnel
- Sales Funnel
Questions
Frequently asked.
What is Penny used for?
Penny helps social sellers manage daily tasks, track prospects, and automate follow-ups. It serves as a central hub for contact management and relationship building.
How much does Penny cost?
The Essential plan is free, while the Thrive plan costs $6.99 per user per month billed annually. Custom pricing is available for enterprise deployments.
Why should teams choose Penny?
Penny automates repetitive sales tasks and provides AI-generated scripts to speed up outreach. It helps sellers stay consistent with follow-ups and customer care.
How does Penny work day to day?
The platform generates AI-based daily to-do lists and suggested outreach scripts. Sellers use these to prospect, follow up, and manage relationships without manual planning.
Is there a free version of Penny?
Yes, the Essential plan is free and designed for new sellers with a small customer base. Paid upgrades unlock advanced features for larger operations.
Does Penny offer enterprise partnerships?
Penny supports enterprise clients with custom integrations, back-office connectivity, and dedicated account management. Partnership plans are tailored to each organization's rollout needs.
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Penny alternatives.
Talk to us: Pick the tool. We run the system around it.
Penny is one part of a stack. We build and run the revenue system it plugs into.
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