Proof
Proof is a website conversion tool that shows social proof notifications and personalizes page copy for marketers and online businesses.
Updated October 2026
Overview: What is Proof?
Its Pulse notifications start at $29 a month, or $24 billed annually, with a 14-day free trial, though the site's footer still reads 2021 (checked October 2026).
Proof sells two products. Pulse adds small notifications to your pages: recent sign-ups, how many people are viewing now, and how many took an action lately. Experiences lets marketers change headlines, descriptions and calls to action for audiences based on behavior. The site is still online and taking trials, but we found no product news since 2021, so check support is active before you commit.
Fit: Ideal customer profile.
Marketers and founders who want social proof notifications on landing pages, webinar sign-ups or free trial pages. It isn't a sales tool and doesn't identify visitors on its own. Because the site shows few signs of recent updates, buyers who depend on quick support should confirm it's active before signing up.
- Social proof on landing and sign-up pages
- Testing whether notifications lift conversions
Capabilities
Key features.
01
Recent Activity feed of real visitor actions
02
Live Visitor Count for people viewing a page now
03
Hot Streaks counts of recent sign-ups or downloads
04
Timing, position and display rules for each campaign
05
Built-in A/B testing and conversion analytics
06
Experiences editor for headlines and CTAs by audience
07
Zapier and webhook events, single script install
Usage
How to use Proof.
Paste the Pulse pixel into your site header, then set up a campaign for each page with its own timing, position and display rules. Send conversion events from your CMS through Zapier or a webhook so Recent Activity has real actions to show. Run an A/B split to compare pages with and without Pulse, and watch the results in the dashboard.
Cost
Pricing.
$29/ month
Pulse is priced by monthly unique visitors, and Experiences runs from $599 a month upward with traffic, with a Scale plan quoted (checked October 2026). Salesforce integration and custom HTML and CSS are on Experiences Scale. One competing vendor lists Proof's base plan at $39 a month; the useproof.com pricing page shows $29.
Pulse Basic
$29.00
- Unlimited domains and notifications
- A/B testing and conversion analytics
- Email support
Pulse Pro
$79.00
- Everything in Basic
- Live chat support
Pulse Business to Platinum
$129.00
- Business $129 for 50,000 visitors
- Premium $199 for 100,000 visitors
- Platinum $299 for 300,000 visitors
Experiences
$599.00
- Text personalization for headlines and CTAs
- Audiences based on visitor behavior
- 5 conversion goals and A/B testing
At a glance
Quick facts.
- Stack position
- Marketing Ops
- Category
- Marketing Tools
- Best for
- Social proof on landing and sign-up pages, Testing whether notifications lift conversions
- Pricing
- From $29/month
Subcategories
- Content Personalization
- Website Conversion
Questions
Frequently asked.
How much does Proof cost?
Pulse starts at $29 a month for 1,000 unique visitors, or $24 a month billed annually, and rises to $299 for 300,000 visitors. Experiences starts at $599 a month (checked October 2026).
Is Proof the same as proof.io?
No. This Proof is at useproof.com and sells Pulse and Experiences. proof.io is a separate company that sells sustainability and compliance data.
Is Proof still maintained?
The useproof.com site is online and offers trials, but its footer still reads 2021 and we found no product news since. One competing vendor says the product hasn't been updated since 2019, so check support before you commit.
How do you install Proof?
You paste the Pulse pixel into your site's header. Conversion events from your CMS reach it through Zapier or a custom webhook.
What are Proof's limits?
Pulse prices climb with traffic, and the Pulse page lists Zapier and webhooks for connecting a CMS rather than native store or CMS apps. Personalization through Experiences starts at $599 a month, and the product shows few signs of recent updates.
What are the alternatives to Proof?
OptinMonster and Hello Bar show targeted popups and bars to convert visitors. Famewall collects and displays customer reviews, and Unbounce builds landing pages you can test.
Compare
Proof alternatives.
Talk to us: Pick the tool. We run the system around it.
Proof is one part of a stack. We build and run the revenue system it plugs into.
Talk to Phi