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Supply Chain & LogisticsTools · Clay
Clay
Connect 100+ data sources to enrich and score leads faster.
Overview
What is Clay?
Clay helps go-to-market teams automate data enrichment and build targeted prospect lists. It pulls from over 100 data providers to keep CRM records current and actionable. Teams use it to cut manual research time and run AI-driven outbound campaigns.
Clay is a growth platform that automates lead research, data enrichment, and outbound workflows for sales and revenue teams. It connects to more than 100 data sources through a credit-based system, allowing users to waterfall enrichment across multiple providers. Teams can build targeted lead lists, score prospects with custom criteria, and trigger automated inbound enrichment workflows. The platform syncs with CRMs, email tools, and data warehouses to keep records accurate without manual updates. Clay focuses on improving data quality and powering outreach rather than managing full marketing campaigns or deep analytics.
Fit
Ideal customer profile.
Growth, sales, and RevOps teams at startups and mid-market companies who need to automate lead enrichment and improve outbound data quality.
- Seed
- Series A
- SMB
Capabilities
Key features.
01
Recurring enrichment workflows
02
CRM data hygiene and sync
03
Targeted lead list building
04
Custom lead scoring models
05
Automated inbound lead enrichment
06
AI-powered outbound campaigns
07
Waterfall enrichment across providers
08
API and webhook integrations
09
Email sequencing capabilities
10
Credit rollover on paid plans
Usage
How to use Clay.
Teams import or upload lead records into Clay tables, then configure enrichment workflows that pull data from multiple providers in sequence. Users set up custom scoring models and automate CRM updates or email sequences based on enriched data. Recurring workflows run on schedules to keep records current without manual intervention.
Cost
Pricing.
$149/ Per credit
Free plan available with 100 credits per month. Paid plans start at $149/month for the Starter tier. A 14-day trial is available.
Free
$0.00
Starter
$149.00
Explorer
$349.00
Pro
$800.00
Enterprise
$custom
At a glance
Quick facts.
- Stack position
- Enrichment
- Category
- AI Marketing Tools, AI Sales Tools, Data Sources, Linkedin Tools, Sales Tools
- Best for
- Seed, Series A, SMB
- Pricing
- From $149/Per credit
Subcategories
- AI Account Research
- AI Agents
- AI Automation
- AI Buyer Signals
- AI Competitive Intelligence
- AI Competitor Analysis
- AI Content Writing
- AI Copywriting
- AI Data Enrichment
- AI Data Provider
- AI Data Scraping
- AI Deal Intelligence
- AI ICP Analysis
- AI Intent Signals
- AI Lead Enrichment
- AI Lead Intelligence
- AI Lead Management
- AI List Building
- AI Personalization
- AI Sales Assistant
- AI Sales Copilot
- AI Sales Extension
- AI Sales Workflow
- AI Visitor Identification
- AI Visitor Tracking
- Best AI Agents
- Best AI Marketing Tools
- Best AI Sales Tools
- Best Data Sources
- Best Sales Tools
- Competitive Intelligence
- Contact Syncing & CRM Integration
- Content Creation Tools
- Content Personalization
- Copywriting
- Data Enrichment
- Email Finder
- Firmographics
- Hiring Signals
- Intent Signals
- Lead Scraping
- Lead Scraping & Data Extraction
- LinkedIn Extension
- LinkedIn Scraping
- Market Research Agents
- Phone Number Finders
- Prospecting Database
- Technology Lookup
- Vibe Marketing Tools
- Waterfall Enrichment
- Workflow Automation
Follow Clay
Questions
Frequently asked.
How do you get started with Clay?
Import your leads into a Clay table, then configure enrichment workflows using multiple data providers. From there, set up automated outreach sequences and CRM syncs to keep everything current.
What does Clay cost?
Clay offers a free tier with 100 monthly credits and paid plans ranging from $149 to $800 per month. Enterprise pricing is custom based on credit volume and feature needs.
Why should teams choose Clay?
Clay gives access to over 100 data providers through a single platform, eliminating the need for multiple enrichment tools. It also automates scoring and outreach to save hours of manual work each week.
How does Clay enrich and process lead data?
Clay runs waterfall enrichment across multiple data providers to fill in missing contact and firmographic details. AI agents then help research, score, and action that data through automated workflows.
Is there a free version of Clay?
Yes, Clay offers a free plan that includes 100 credits per month with rollover and export capabilities. Users can upgrade to paid tiers as their enrichment needs grow.
Where can you learn to use Clay effectively?
Clay provides training through Clay University, Claybooks, and live cohort sessions. A community Slack group with over 20,000 members also offers peer support and practical tips.
Compare
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Pick the tool. We run the system around it.
Clay is one part of a stack. Phi builds and operates the revenue system the whole stack plugs into.