What is Clay?
Clay helps go-to-market teams automate data enrichment and build targeted prospect lists. It pulls from over 100 data providers to keep CRM records current and actionable. Teams use it to cut manual research time and run AI-driven outbound campaigns.
Clay is a growth platform that automates lead research, data enrichment, and outbound workflows for sales and revenue teams. It connects to more than 100 data sources through a credit-based system, allowing users to waterfall enrichment across multiple providers. Teams can build targeted lead lists, score prospects with custom criteria, and trigger automated inbound enrichment workflows. The platform syncs with CRMs, email tools, and data warehouses to keep records accurate without manual updates. Clay focuses on improving data quality and powering outreach rather than managing full marketing campaigns or deep analytics.
Ideal Customer Profile
Growth, sales, and RevOps teams at startups and mid-market companies who need to automate lead enrichment and improve outbound data quality.
Key Features
- Recurring enrichment workflows
- CRM data hygiene and sync
- Targeted lead list building
- Custom lead scoring models
- Automated inbound lead enrichment
- AI-powered outbound campaigns
- Waterfall enrichment across providers
- API and webhook integrations
- Email sequencing capabilities
- Credit rollover on paid plans
How to use Clay
Teams import or upload lead records into Clay tables, then configure enrichment workflows that pull data from multiple providers in sequence. Users set up custom scoring models and automate CRM updates or email sequences based on enriched data. Recurring workflows run on schedules to keep records current without manual intervention.
Pricing
Free plan available with 100 credits per month. Paid plans start at $149/month for the Starter tier. A 14-day trial is available.
Frequently Asked Questions
How do you get started with Clay?
Import your leads into a Clay table, then configure enrichment workflows using multiple data providers. From there, set up automated outreach sequences and CRM syncs to keep everything current.
What does Clay cost?
Clay offers a free tier with 100 monthly credits and paid plans ranging from $149 to $800 per month. Enterprise pricing is custom based on credit volume and feature needs.
Why should teams choose Clay?
Clay gives access to over 100 data providers through a single platform, eliminating the need for multiple enrichment tools. It also automates scoring and outreach to save hours of manual work each week.
How does Clay enrich and process lead data?
Clay runs waterfall enrichment across multiple data providers to fill in missing contact and firmographic details. AI agents then help research, score, and action that data through automated workflows.
Is there a free version of Clay?
Yes, Clay offers a free plan that includes 100 credits per month with rollover and export capabilities. Users can upgrade to paid tiers as their enrichment needs grow.
Where can you learn to use Clay effectively?
Clay provides training through Clay University, Claybooks, and live cohort sessions. A community Slack group with over 20,000 members also offers peer support and practical tips.
