What is Apollo?
Apollo combines a large B2B contact database with sales engagement tools in one platform. Teams can source leads, verify contact details, and run multichannel campaigns without switching applications. The product targets organizations that want data and outreach managed together.
Apollo provides access to over 210 million contacts and 35 million companies alongside tools for email sequencing, calling, and deal management. Users build targeted lists using advanced filters and intent signals, then launch automated outreach across email and phone. Built-in verification reduces bounce rates on acquired contact data. Native integrations connect the platform with major CRMs and existing sales stacks. The tool is designed to replace point solutions for prospecting, enrichment, and sending. It works best as an all-in-one engine rather than a niche supplement.
Ideal Customer Profile
Sales and marketing teams at startups and mid-market companies that need verified contact data and outbound automation in a single platform.
Key Features
- B2B database with 210M+ contacts
- Verified email and phone lookup
- Multichannel sequence automation
- Advanced firmographic and intent filters
- Native CRM integrations
- Built-in dialer for calls
- AI-powered message personalization
- Contact and account enrichment
- Pipeline and deal management
- Customizable reporting dashboards
How to use Apollo
Sales reps define an ideal customer profile using firmographic and intent filters, then save leads to sequences that combine automated emails and manual calls. CRM sync keeps activity logs current without manual entry. Managers track pipeline progression and sequence performance through the reporting dashboard.
Pricing
Free plan available with 1,200 credits per year. Paid tiers start at $49 per user per month billed annually.
Frequently Asked Questions
What are the main steps to use Apollo?
Build lead lists using filters, add them to email and call sequences, then track replies in the integrated pipeline view. CRM sync keeps every action logged automatically.
How much does Apollo cost?
A free tier offers 1,200 credits per year. Paid plans start at $49 per user monthly when billed annually, with higher tiers at $79 and $119.
Why should teams choose Apollo over alternatives?
It merges prospecting data, outreach automation, and CRM integration into one platform instead of requiring separate tools. The large contact database and intent filters help reps prioritize the right accounts.
How does Apollo actually work day to day?
Reps search the B2B database using filters, enroll contacts in multichannel sequences, and use the built-in dialer for calls. All activity syncs to the connected CRM in real time.
Is there a free version of Apollo?
Yes. The free plan includes 1,200 credits per year, basic filters, and up to two sequences. It is suitable for testing the platform before upgrading.
Which tools integrate with Apollo?
The platform connects natively with Salesforce, HubSpot, Pipedrive, and several other CRMs. Additional workflow integrations are available through its marketplace.
