Reply
Reply (Reply.io) is a sales engagement platform that runs outreach sequences across email, LinkedIn, calls and SMS, with built-in warmup, a B2B contact database and an optional AI SDR called Jason, for SDR teams, founders and agencies.
Updated October 2026
Overview: What is Reply?
Email Volume plans start at $49 per user per month billed yearly, or $59 monthly (checked October 2026).
Email Volume plans are priced by active contacts, meaning the unique people who get a first email in a month, with unlimited follow-ups and mailboxes under a fair-use policy. Multichannel bundles email, LinkedIn, calls and SMS at a per-user price. Jason AI SDR, from $500 a month, builds the target list, writes sequences and handles replies, in copilot or autopilot mode.
Fit: Ideal customer profile.
SDR teams, founders and agencies that want email, LinkedIn and calling steps in one sequence with warmup and CRM sync included. Teams that only send high-volume cold email may pay less with an email-only sender, and anyone using LinkedIn or calling on Email Volume should add the per-account add-on costs.
- Multichannel sequences in one tool
- Agencies running outreach for several companies
Capabilities
Key features.
01
Sequences that mix email, LinkedIn, calls, SMS and WhatsApp tasks
02
Unlimited mailboxes with warmup, inbox rotation and Google Postmaster checks
03
Built-in B2B database with 50 live data credits a month
04
Jason AI SDR for list building, sequence writing and reply handling
05
Meeting scheduler, A/B tests and team and channel reports
06
Domain purchase and pre-warmed mailboxes inside the app
07
HubSpot, Salesforce, Pipedrive, Copper and Close sync, plus API, Zapier, Make, n8n and MCP
Usage
How to use Reply.
Start the 14-day trial, connect mailboxes or buy new domains in Reply, and sync your CRM. Build a sequence with email steps, then add LinkedIn and call steps if your plan or add-ons cover them. Agencies can give each customer account its own workspace, and teams that want hands-off outreach can try Jason in copilot mode first.
Cost
Pricing.
$49/ user/month
Email Volume prices rise with active contacts, from $49 per user for 1,000 up to custom plans above 100,000 (checked October 2026). On Email Volume, LinkedIn automation costs $69 a month per account and calls and SMS $29. Extra data credits and email validation are paid add-ons.
Email Volume
$49.00
- 1,000 active contacts a month
- Unlimited mailboxes and warmup
- $59 billed monthly
Multichannel
$89.00
- Email, LinkedIn, calls and SMS
- Unlimited active contacts
- $99 billed monthly
Jason AI SDR
$500.00
- 1,000 active contacts
- AI-built lists and sequences
- AI reply handling
Agency
- Separate workspaces per customer
- Unlimited workspaces and users
- White-label option
At a glance
Quick facts.
- Stack position
- Sales Engagement
- Category
- Sales Tools
- Best for
- Multichannel sequences in one tool, Agencies running outreach for several companies
- Pricing
- From $49/user/month
Subcategories
- Multichannel Outreach
Questions
Frequently asked.
How much does Reply.io cost?
Email Volume starts at $49 per user per month billed yearly ($59 monthly), Multichannel at $89 ($99 monthly), and the Jason AI SDR at $500 a month. There's a 14-day free trial (checked October 2026).
What is an active contact in Reply?
A unique person who gets a first-step email in a month. You can send them unlimited follow-ups, and Email Volume plans are priced by how many active contacts you need.
Does Reply integrate with HubSpot and Salesforce?
Yes. It syncs contacts, accounts, calls, tasks and activities with Salesforce, HubSpot, Pipedrive, Copper and Close, and has an API, Zapier, Make, an n8n node and an MCP server.
What are Reply's limits?
LinkedIn and calling cost extra on Email Volume, unlimited mailboxes fall under a fair-use policy, and the AI SDR starts at $500 a month. Some reviewers say Jason's copy can read as AI-written, so review its drafts.
What are the alternatives to Reply?
Lemlist and Klenty also run multichannel sequences, Outreach suits larger sales teams on email, Apollo pairs sequencing with a contact database, and Instantly focuses on high-volume cold email.
Compare
Reply alternatives.
Talk to us: Pick the tool. We run the system around it.
Reply is one part of a stack. We build and run the revenue system it plugs into.
Talk to Phi