Selma
Selma is an AI SDR from Stockholm that finds prospects, writes personal cold emails, reads the replies and books meetings, then hands warm prospects to a human seller, for small and mid-sized B2B companies doing outbound.
Updated October 2026
Overview: What is Selma?
The Colleague package costs SEK 5,000 a month with no setup fee (checked October 2026).
You set the ICP and Selma searches 275 million prospects through a data partnership with Apollo, researches each one and writes the first email and follow-ups. It also sorts replies by intent: it pauses for an out-of-office, starts a new thread when someone refers a colleague, reschedules a 'not now', and unsubscribes people who say no or have left. Selma sets up the sending domains and mailboxes itself, and works in 42 languages.
Fit: Ideal customer profile.
Smaller B2B companies, many of them in the Nordics, that want cold email running and meetings booked without hiring and managing an SDR. Its pages describe email outreach only, so teams that rely on phone or LinkedIn need other tools, and CRM sync on the standard packages covers HubSpot and Pipedrive only.
- Cold email outbound without an in-house SDR
- Reply handling and meeting booking
- Multi-language outreach
Capabilities
Key features.
01
275 million prospects through a data partnership with Apollo
02
Research on each prospect before the first email
03
Personal first emails and timed follow-ups, with A/B testing
04
Reply handling by intent: out-of-office, referrals, timing objections, opt-outs and bounces
05
Handover to a human seller when a prospect is ready
06
Sending domains, mailboxes, SPF, DKIM, DMARC and warmup set up for you
07
Outreach in 42 languages
Usage
How to use Selma.
Define your ideal customer profile and markets, review the messaging, and Selma runs prospecting, sending and replies from domains it sets up (at most three mailboxes per domain). Booked meetings and handovers go to your sellers. HubSpot and Pipedrive connect on the Colleague and Team packages, and Enterprise adds custom integrations and workflows.
Cost
Pricing.
SEK 5,000
Prices are in Swedish kronor per month (checked October 2026). Extra agents, or capacity in blocks of 1,000 prospects a month, can be added without changing package.
Colleague
- SEK 5,000 a month
- 1 agent, up to 400 new prospects a month
- 1 domain and 3 mailboxes
- Self-service onboarding
Team
- SEK 14,900 a month
- 4 agents and a customer success lead
- 3,000 new prospects a month
- 7 domains and 21 mailboxes
Enterprise
- 8 or more agents
- 6,000 or more prospects a month
- Custom integrations and SLA
At a glance
Quick facts.
- Stack position
- AI SDR
- Category
- AI Sales Tools
- Best for
- Cold email outbound without an in-house SDR, Reply handling and meeting booking, Multi-language outreach
- Pricing
- SEK 5,000
Subcategories
- AI Email Outreach
- AI SDR
Questions
Frequently asked.
How much does Selma cost?
Colleague is SEK 5,000 a month for one agent and up to 400 new prospects. Team is SEK 14,900 a month for four agents and 3,000 prospects. Enterprise is priced on request (checked October 2026).
Where does Selma get its prospect data?
Selma says it searches 275 million prospects worldwide through a partnership with Apollo, then researches each prospect before writing to them.
Does Selma integrate with HubSpot?
Yes. HubSpot and Pipedrive are the CRM integrations on the Colleague and Team packages. Other CRMs need the Enterprise package's custom integrations.
What are Selma's limits?
Its pages describe email outreach only, prices are in Swedish kronor, and the site leads in Swedish. Colleague covers one market and 400 new prospects a month, and there's no free trial listed.
What are the alternatives to Selma?
Artisan, AiSDR, 11x.ai, Topo and SellScale also sell an AI SDR that prospects and books meetings. Compare them on channels covered, data source and which CRMs they write back to.
Compare
Selma alternatives.
Talk to us: Pick the tool. We run the system around it.
Selma is one part of a stack. We build and run the revenue system it plugs into.
Talk to Phi