Tolstoy
Tolstoy is a shoppable video and AI content tool for ecommerce brands, mostly on Shopify, that puts product videos and UGC on store pages where shoppers can add items to cart.
Updated October 2026
Overview: What is Tolstoy?
It has a free plan, and paid Shopify App Store plans start at $12 a month on Starter (checked October 2026).
Tolstoy started as an interactive video tool and now sells three products, alone or bundled as AI Commerce. AI Player publishes shoppable videos. AI Studio generates on-brand product images and videos from your catalog. AI Shopper answers shopper questions and recommends products. On the Shopify App Store it's rated 4.7 from 277 reviews (October 2026).
Fit: Ideal customer profile.
Direct-to-consumer brands on Shopify, and the agencies that run their stores, that already have social video and UGC and want it on product pages where shoppers can buy. It's built for consumer ecommerce, not for B2B sales teams sending prospecting videos, who'd be better served by a sales video tool.
- Shoppable video on product pages
- Reusing social video and UGC
- AI product content
Capabilities
Key features.
01
Shoppable video galleries with add to cart from the video
02
Import from Instagram Reels, TikTok and UGC
03
Carousels, stories, feeds, pop-ups and floating video widgets
04
AI Studio for product images and videos across a catalog
05
AI Shopper for product questions and recommendations
06
Virtual try-on and sizing from the Starter plan
07
Views, clicks, add-to-carts and attributed revenue reporting
Usage
How to use Tolstoy.
Install the Shopify app, connect your store and import Instagram Reels, TikTok videos and UGC, or upload your own. Tag products once, then publish carousels, stories, feeds, pop-ups or floating videos on product pages, the homepage and the Shop app. Tolstoy also connects to Wix, Klaviyo, Attentive, Postscript, Yotpo, Okendo, Gorgias, Meta Ads, TikTok Ads and Google Analytics.
Cost
Pricing.
$12/ month
These are the plans on Tolstoy's Shopify App Store listing, billed in USD every 30 days (checked October 2026). Extra viewers cost $10 per 1,000, or $7 on Pro, and videos keep running past the limit. Tolstoy's own pricing page sells AI Studio, AI Player and AI Shopper separately, with Enterprise quoted.
Free
$0.00
- First shoppable widget
- No card required
- Videos on the Shop app
Starter
$12.00
- 5,000 viewers a month
- Virtual try-on and sizing
- $96 a year billed yearly
Plus
$44.00
- 20,000 viewers a month
- AI Widget Builder and Ad Spy
- $348 a year billed yearly
Pro
$195.00
- 100,000 viewers a month
- Larger AI token allowances
- $1,548 a year billed yearly
At a glance
Quick facts.
- Stack position
- Video
- Category
- E-commerce Tools
- Best for
- Shoppable video on product pages, Reusing social video and UGC, AI product content
- Pricing
- From $12/month
Subcategories
- Content Creation Tools
- Video Marketing Tools
Questions
Frequently asked.
How much does Tolstoy cost?
On the Shopify App Store, Starter is $12, Plus $44 and Pro $195 a month, with yearly plans about a third cheaper. There's also a free plan (checked October 2026).
Is Tolstoy free?
Yes. The free plan lets you build your first shoppable widget and publish videos to the Shop app without a card. Publishing shoppable video across your store needs a paid plan.
Does Tolstoy work with Shopify?
Yes. It installs as a Shopify app and pulls in your catalog so you can tag products in videos. It also works with Wix and has widgets for Tapcart mobile apps.
What happens if I go over my Tolstoy viewer limit?
Videos keep playing and you're billed for extra viewers, $10 per 1,000 on Starter and Plus and $7 on Pro.
What are Tolstoy's limits?
Pricing is usage-based, so a traffic spike raises the bill. Prices on the Shopify listing and Tolstoy's own pricing page use different plan names, so confirm which plan you're buying. It's made for consumer stores, not B2B sales.
What are the alternatives to Tolstoy?
Sharelo is interactive video for sales and marketing teams. MakeUGC and Vidme generate AI UGC-style videos, and ConvertFlow builds personalized ecommerce funnels without code.
Compare
Tolstoy alternatives.
Talk to us: Pick the tool. We run the system around it.
Tolstoy is one part of a stack. We build and run the revenue system it plugs into.
Talk to Phi