Walnut
Walnut is an interactive demo tool that builds clickable, personalized product demos and deal rooms for B2B sales and marketing teams.
Updated October 2026
Overview: What is Walnut?
Plans start at $575 a month billed annually for three editor seats, with Scale quoted (checked October 2026).
Walnut captures your product once, then lets you build guided demos from it without engineering help. Its AI drafts a demo from a short brief, personalizes it for each buyer and keeps it current when your product changes. You can embed demos on your site, send them by email or bundle several into a Playlist. Walnut tracks who opens what and syncs that engagement to your CRM.
Fit: Ideal customer profile.
B2B software companies whose sales cycle depends on showing the product to several stakeholders, especially where presales time is tight. The entry plan is an annual contract of about $6,900, so very early teams that need one or two demos may find a lighter tool a better fit.
- Personalized demos for each buyer
- Website demos that capture leads
- Deal rooms for complex deals
Capabilities
Key features.
01
Captured product demos built without engineering
02
AI Mode that drafts a demo from a written brief
03
Prospect personalization with name, logo and content
04
Playlists that sequence several demos into one guided path
05
Deal rooms with demos, documents and a mutual action plan
06
Demo analytics, with engagement synced to Salesforce and HubSpot
07
Anonymous viewer lookup through ZoomInfo, Demandbase, 6sense or Clearbit
Usage
How to use Walnut.
Capture your product with Walnut's editor, then describe the demo you need or build it from a template. Review every screen before a buyer sees it. Share it as a link, embed it on a page or place it in a deal room, and watch engagement in the analytics or in Salesforce and HubSpot. Marketing teams can add lead capture forms to demos on the website.
Cost
Pricing.
$575/ month
All plans are billed annually (checked October 2026). AI credits are pooled across the workspace with no overage charges: AI features pause at 100% until you top up, and credit packs start at $1,000 for 50,000 credits. Extra seats, offline demos and some features are paid add-ons.
Ignite
$575.00
- 50,000 AI credits a year
- Unlimited demos and AI Mode for demos
- Playlists and demo analytics
- Basic Salesforce and HubSpot sync
Accelerate
$1550.00
- 100,000 AI credits a year
- Sandbox demos and prospect personalization
- Video overlays and anonymous viewer lookup
- Advanced Salesforce app, SSO and SCIM
Scale
- 200,000 AI credits a year
- Digital sales rooms
- Demo translation and Data API
- Bring your own LLM key
At a glance
Quick facts.
- Stack position
- Sales Engagement
- Category
- Sales Tools
- Best for
- Personalized demos for each buyer, Website demos that capture leads, Deal rooms for complex deals
- Pricing
- From $575/month
Subcategories
- Demo
- Digital Sales Rooms
Questions
Frequently asked.
How much does Walnut cost?
Ignite is $575 a month and Accelerate is $1,550 a month, both billed annually. Scale is quoted (checked October 2026).
Does Walnut have a free plan?
No free plan or trial is listed on its pricing page. Walnut does mention a program for early-stage startups.
What does Walnut integrate with?
Salesforce and HubSpot for CRM sync, Marketo and Pardot for marketing, Slack, and Zapier and webhooks for automation. Accelerate adds an advanced Salesforce app, and Scale adds a Data API.
How do Walnut's AI credits work?
Each plan includes an annual pool of credits that AI features draw on, shared across the workspace. There are no overage charges. AI pauses when the pool runs out, and you can buy more credit packs.
What are Walnut's limits?
Every plan is an annual contract, and the entry plan includes only three editor seats. Sandbox demos, personalization and SSO start on Accelerate, and digital sales rooms need Scale or an add-on.
What are the alternatives to Walnut?
Storylane, Navattic and Supademo are interactive demo builders, and Storylane offers a free plan. Reprise and Demostack also build tailored demos for sales teams, with Reprise aimed at enterprise deals.
Compare
Walnut alternatives.
Talk to us: Pick the tool. We run the system around it.
Walnut is one part of a stack. We build and run the revenue system it plugs into.
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